Are you a B2B tech business looking for support with articles, case studies, or white papers? You’ve come to the right place.
I use a blend of copywriting and ghostwriting to craft content that reflects your true personality, appeals to your customers, and generates great results. No one will ever know you didn’t write it!
Book an off-the-shelf package below or get in touch and tell me how I can help!
Package A
x1 article
(up to 1,500 words)
£600
Includes
● Briefing time
● SEO
● Outline for approval
● Deep research
● 1 full blog draft
● x2 rounds of amends
Some articles are too important not to invest in. Outsource to an article ghostwriter like me and make it count.
“…the client feedback we received from the CEO was very positive. And the article was subsequently printed in one of the major trade publications. We couldn’t have asked for more.”
Read the case study
Package K
x1 case study
(up to 2,000 words)
£1,000
Includes
● Briefing time
● Interviews
● Outline for approval
● Deep research
● 1 full draft
● x2 rounds of amends
Want to turn your professional wins into a compelling narrative that converts new clients? I’m the case study writer for you.
“The end result was really impressive, perfectly telling the story of how the work Managementors performed impacted our clients.”
Package H
x1 white paper
(up to 5,000 words)
£1,200
Includes
● Briefing time
● Idea generation
● Deep research
● Outline for approval
● 1 full draft
● x2 rounds of amends
Repurpose your event, webinar, or roundtable into a white paper to extend the life of your campaign.
“…we are consistently getting hundreds of downloads of all our reports and we are starting to use them in third party paid lead generation activities, which are delivering us good quality leads.”
Read the case study
"I am always amazed how she can take my ramblings and make them into coherent pieces."
Director
"The end result was really impressive, perfectly telling the story of how the work Managementors performed impacted our clients."
Director of Internal Operations
“Using Alice to ghost write the risk management series was incredibly effective."
COO
"It's great to see how she has helped our brand reach the next level, and she's adopted our tone of voice amazingly quickly."
Social Media Executive
“A thorough, accurate and creatively driven copywriter who always delivers work before the deadline.”
European Campaign Manager
“Very happy that Alice has managed to put our waffle into some sense and articulate a strong message.”
Head of Sales
"She really cares about what she works on, its’ not just a matter of winning business, she genuinely wants to add value.”
CEO
"We have found her to be an invaluable asset to our business. She has a ‘can do’ attitude and is very easy to work with."
Director
"It's an absolute pleasure working with Alice - she's reliable, effective and creates texts out of our (sometimes vague) ideas within hours!"
Social Media Executive
“She ‘gets’ our briefs, is fun to work with too – oh, and she makes amazing cakes!”
Marketing Manager
“Brings an entirely new take to the content which hadn’t been considered before from ‘inside’ the project.”
Marketing Manager
"Alice is creative, diligent, super efficient, knows the meaning of the word 'deadline' and always exceeds the brief."
Director
“She was great interacting with our client, and the quality of the work she produced was excellent.”
Managing Director
"She is a true professional and her expertise and delivery always exceed our expectations."
Account Manager
"I love that I can give her a simple keyword and know she’ll come back with quality content that’s fully researched and engaging."
Digital Marketing Manager
"In the first quarter of publishing weekly blogs to our website, we averaged +175% more views per month."
Marketing Manager
"Alice writes engaging thought leadership content, based on our brief but also substantial research that attracts people to our brand."
CMO
"She knows our business and is always challenging us and looking for new things we could try to optimise our conversion rate."
Digital Marketing Manager
"When writing on behalf of members of our team, Alice has been able to perfectly capture their individual tone of voice, while reflecting Gate One's overall brand messaging and positioning."
Marketing Campaign Manager
"All our content now has a consistent theme from the overall branding to how we market ourselves on different media platforms."
Sales Director
“Alice is a very talented copywriter. One of her biggest assets is her creativity.”
CEO
“Alice very quickly got to grips with our tone of voice and our messaging, as well as understanding the marketplace we operate in."
Marketing Manager
"Alice is hugely creative and very quickly understand the nature of the work."
Managing Director
"If you're looking for pithy, straight to the point copy then look no further! Alice always seems to get it right first time, responds quickly and is honest and fun. What more could you want?"
Director
"She gets to grips with our customer's business needs quickly and easily and never fails to deliver fantastic copy."
Director
Seeing is believing. Browse my case studies to see my work in action!
How it works
Your people are your USP, and it’s my job to get their message across. I’ve worked with over 150 businesses throughout my B2B marketing career, so I know how to turn your ideas and opinions into persuasive messages.
You’ll also get ‘More than Words®’ when you work with me! I love to dish out extra information, ideas for content repurposing, added SEO goodness, and extra insights you might not have considered.
By the end of the process, you’ll have optimised, strategic content that sounds like it was written by your own people — quirks and all.
I’d love to answer your questions, so please get in touch using the button below...
My working process…
If you’re a detail-orientated person (like me!) I’ve also outlined my working process in full – including links to lots of lovely templates you can download and use yourself.
Before we start
🧁Content type: where does it fit within the marketing campaign? What’s its purpose?
- TEMPLATE: blog
- TEMPLATE: LinkedIn article
- TEMPLATE: editorial
- TEMPLATE: event
- TEMPLATE: white papers
- TEMPLATE: guides and reports
- TEMPLATE: ebooks
- TEMPLATE: case studies
- TEMPLATE: awards
- TEMPLATE: landing pages
- TEMPLATE: repurposing content
🧁Topic: question – is anyone actually going to read it?
🧁Target audience: current pain vs. ideal world.
🧁Take-away: if they only remember 1 thing…
🧁Key messages: important points – and keywords.
🧁CTA: now what?
Briefing
Research
🧁Search:
- “[PAIN] + statistics”
- “[IDEAL WORLD] + statistics”
- “[KEYWORD] + statistics”
- “[TECH/PRODUCT] + statistics”
- “[TECH/PRODUCT] + analysts”
🧁Take note: copy and paste anything interesting into Notepad with the source URL.
🧁Cite credible sources: analyst commentary/research, vendor research (not competitors!), media outlets, statistically valid/significant research – if research is from a stats list, verify the original source and cite that.
🧁Keep it timely: nothing older than 3-years, unless it’s relevant to the story (for example, to compare or show trends).
🧁Extract key messages and supporting evidence: search the client’s website and any supporting documentation provided.
🧁Internal links: note any to include for further reading.
Skeleton
🧁Structure:
- Working title
- Context
- Problem / opportunity
- Anticipated outcome
- ‘Solution’ overview
- Evidence
- CTA
🧁Copy and paste research and briefing notes into the structure.
🧁Review the structure against the ‘take-away’ – cut anything that isn’t on-pointe.
🧁Draft working titles for subheads.
🧁Review structure for:
- Other key messages.
- Flow / narrative – does it leave you feeling compelled to act?
🧁Send for client review and feedback.
v1
🧁Take a moment to get into the right tone of voice.
🧁Sit and write start to finish.
- Keep it rough.
- If you can’t think of a word, write ‘XXX’ or highlight something similar in ‘[]’
🧁Take a break.
🧁Read through and rough edit – mark up bits that require more thinking time.
🧁Take a break.
🧁Do the thinking! Then edit again.
🧁Take a break.
🧁Edit to insert keywords.
🧁Review headings and subheads.
🧁Read through and then (ideally!) leave overnight.
🧁Thorough review.
🧁Take a break.
🧁Read out loud for final review.
🧁Send for client review and feedback.