You aced the pitch.
Now I’ll help you ace the job.


I’m Alice — a freelance B2B copywriter and executive ghostwriter with a long history of helping agencies deliver on their pitch promises. Using my unbeatable combo of tea and cake, I get clients to open up and share the deep insights that make compelling content.

Copywriting and ghostwriting services for B2B marketing agencies

My packages make it easy to buy outsourced content marketing. Choose a package or get in touch and ask me to whip up a bespoke quote.

Package A

article ghostwriter, article writer, freelance article writing,

x1 article
(up to 1,500 words)

Package K

blog ghost writer, blog content writing, freelance blog writer

x1 case study
(up to 2,000 words)

Package H

case study writer, case study copywriting,

x1 white paper
(up to 5,000 words)

Working together

Some agencies are happy for me to speak with their clients direct, while others prefer I stay ‘behind the scenes’ with everything going through them. I’m not precious about how we work together – so if you have a way that you’d prefer for us to work, please say.

Ooh, and don’t forget to send through any NDAs you need me to sign!

However, when it comes to writing, I am very particular about how I work because it’s a craft I’ve honed over several years (and learned some lessons the very hard way!).

🧁Brief: this could be something you’ve written, a phone call, or a few bullet points in an email.
🧁Research: I perform this all myself and will scour the client’s website for existing content to reference.
🧁Skeleton: I’ll send you the outline with an accompanying video to talk you through it, ready for you/your client to review and approve.
🧁v1: typically I’ll draft this within 3-days of receiving feedback.
🧁Amends: as standard I include 2x rounds of revisions.

If you’re a detail-orientated person like me, you can see my working process mapped out in full here:

More than words®

Over the last 20(ish) years as a B2B marketer, I’ve learned how to squeeze extra value from my content. I serve up extra ideas, insights, and search optimisation wherever I can. By truly understanding your clients, I can distil their knowledge into hard-working content that reflects their true voice.

More than words - ghostwriting

Featured case studies…

See how I’ve helped other agencies meet (and exceed) the brief with my freelance ghost copywriting.

Need some help with a project?

Say hello!