The world is crazy for cloud computing. And yet a lot of the content out there isn’t keeping up with the groundswell of excitement:
“Migrate your workloads to the cloud and experience efficiency savings”
“Cloud computing can help you save X% on maintenance costs”
“As a Microsoft Gold Partner, we specialise in cloud-based infrastructure”
It’s all a bit, well, ‘So what?’.
3 top tips when writing copy about cloud computing
Focus on outcomes: rather than talk about benefits, take your copy one step further to focus on the value that cloud delivers – and what that means to your customers.
Don’t talk about the pandemic: I think we’re all a bit tired of this subject. Instead, focus on the opportunities that lay ahead, and how cloud is the enabler.
Use cases are your friend: engage your audience by helping to visualise how cloud will transform their business for the better.
3 freebies to help you get started…
Template: how to write a value proposition:
‘Our [PRODUCT/SERVICE] help(s) [CUSTOMER SEGMENT(S)] who want to [GOAL] by [VERB] [PAIN – friction that blocks them] and [VERB] [GAIN – how your company helps them].’
Research: 15 statistics about cloud computing from leading analysts and research houses to insert into your copy. Read now…
Download: in this ‘Dinky Doc’ I share the process of how to turn your latest event into a written report to support your marketing efforts. Download now…
Want some help?
As a B2B copywriter who specialises in digital transformation, I’ve worked with many companies offering cloud services. Additionally, I specialise in writing:
- LinkedIn articles (ghost written)
- Case studies
“Awesome thanks Alice. This is so good. I’m absolutely blown away with how quickly you’ve picked up our tone of voice, but also our general concepts and vision.”
Head of Digital