Agencies, management consultancies, and tech companies trust me to distil their expertise into compelling content that converts customers.
🧁Ghostwriting blogs and articles for subject matter experts, who are time-poor but have sooo much knowledge and experience to share.
🧁Creating case studies to demonstrate the value delivered through the customer’s eyes (and written in a way that can be used in all content!).
🧁Repurposing events, webinars, and roundtable discussions into white papers that extend the life of a campaign.
I’m also the only freelance executive ghostwriter who offers The Cupcake Promise.
In 2006 I began my career in the wonderful world of B2B tech. For a decade I helped IT vendors, resellers, SaaS providers, and MSPs to plan their strategies and execute their marketing campaigns. Since transitioning to become a freelance B2B copywriter, I’ve written for 150+ companies and focused on the domain of digital transformation – in the process accumulating a wealth of experience in cloud, data & analytics, and cybersecurity.
Why work with a professional B2B copywriter?
Whether you’re too busy or simply can’t find the words to express your ideas, I promise to deliver more than words®.
Find the details that matter
Sometimes it’s hard to communicate clearly on a topic you’re close to.
It takes an outsider (with B2B marketing savvy!) to structure your expertise into a cohesive, compelling message.
Add substance to ideas
Are you bursting with ideas and opinions on your chosen topic? Great, I love that!
I’ll add weight to your copy by wrapping it in deep research and commentary.
Make it personal
It’s not always easy to write about yourself.
A good ghostwriter will mimic your voice, while infusing your copy with genuine personality. It’s a piece of cake!
NEW! Launching 1 December 2023
Only 100 copies available…
My B2B copywriting services
I specialise in writing articles and case studies, as well as repurposing events into white papers. Choose a package or get in touch and tell me what you need!
My working process
Outsource your content to me and I aim to keep things as simple as possible.
🧁Brief: this could be something you’ve written, a phone call, or a few bullet points in an email.
🧁Research: I perform this all myself and will scour your website for existing content to reference.
🧁Skeleton: I’ll send you the outline with an accompanying video to talk you through it, ready for you to review and approve.
🧁v1: typically I’ll draft this within 3-days of receiving your feedback.
🧁Amends: as standard I include 2x rounds of revisions.
If you’re a detail-orientated person like me, you can see my working process mapped out in full here:
"Alice is hugely creative and very quickly understand the nature of the work."
Managing Director
"The end result was really impressive, perfectly telling the story of how the work Managementors performed impacted our clients."
Director of Internal Operations
“Very happy that Alice has managed to put our waffle into some sense and articulate a strong message.”
Head of Sales
"She gets to grips with our customer's business needs quickly and easily and never fails to deliver fantastic copy."
Director
"It's great to see how she has helped our brand reach the next level, and she's adopted our tone of voice amazingly quickly."
Social Media Executive
"I am always amazed how she can take my ramblings and make them into coherent pieces."
Director
"In the first quarter of publishing weekly blogs to our website, we averaged +175% more views per month."
Marketing Manager
“Alice very quickly got to grips with our tone of voice and our messaging, as well as understanding the marketplace we operate in."
Marketing Manager
“She was great interacting with our client, and the quality of the work she produced was excellent.”
Managing Director
“Alice is a very talented copywriter. One of her biggest assets is her creativity.”
CEO
“Using Alice to ghost write the risk management series was incredibly effective."
COO
"Alice is creative, diligent, super efficient, knows the meaning of the word 'deadline' and always exceeds the brief."
Director
"Alice writes engaging thought leadership content, based on our brief but also substantial research that attracts people to our brand."
CMO
“She ‘gets’ our briefs, is fun to work with too – oh, and she makes amazing cakes!”
Marketing Manager
“A thorough, accurate and creatively driven copywriter who always delivers work before the deadline.”
European Campaign Manager
"She really cares about what she works on, its’ not just a matter of winning business, she genuinely wants to add value.”
CEO
"It's an absolute pleasure working with Alice - she's reliable, effective and creates texts out of our (sometimes vague) ideas within hours!"
Social Media Executive
"She is a true professional and her expertise and delivery always exceed our expectations."
Account Manager
"I love that I can give her a simple keyword and know she’ll come back with quality content that’s fully researched and engaging."
Digital Marketing Manager
"All our content now has a consistent theme from the overall branding to how we market ourselves on different media platforms."
Sales Director
"She knows our business and is always challenging us and looking for new things we could try to optimise our conversion rate."
Digital Marketing Manager
"If you're looking for pithy, straight to the point copy then look no further! Alice always seems to get it right first time, responds quickly and is honest and fun. What more could you want?"
Director
"We have found her to be an invaluable asset to our business. She has a ‘can do’ attitude and is very easy to work with."
Director
“Brings an entirely new take to the content which hadn’t been considered before from ‘inside’ the project.”
Marketing Manager
"When writing on behalf of members of our team, Alice has been able to perfectly capture their individual tone of voice, while reflecting Gate One's overall brand messaging and positioning."
Marketing Campaign Manager
Ask me anything
(I’m an open book!)
