B2B tech copywriter
Executive ghostwriter
Content marketing consultant

Agencies, management consultancies, and tech companies trust me to distil their expertise into compelling content that converts customers.

🧁Ghostwriting blogs and articles for subject matter experts, who are time-poor but have sooo much knowledge and experience to share.
🧁Creating case studies to demonstrate the value delivered through the customer’s eyes (and written in a way that can be used in all content!).
🧁Repurposing events, webinars, and roundtable discussions into white papers that extend the life of a campaign.

I’m also the only freelance executive ghostwriter who offers The Cupcake Promise.


In 2006 I began my career in the wonderful world of B2B tech. For a decade I helped IT vendors, resellers, SaaS providers, and MSPs to plan their strategies and execute their marketing campaigns. Since transitioning to become a freelance B2B copywriter, I’ve written for 150+ companies and focused on the domain of digital transformation – in the process accumulating a wealth of experience in cloud, data & analytics, and cybersecurity.

FREELANCE B2B COPYWRITER, ARTICLE WRITER, EXECUTIVE GHOSTWRITING, CASE STUDY WRITER, WHITE PAPER COPYWRITER…

Why work with a professional B2B copywriter?

Whether you’re too busy or simply can’t find the words to express your ideas, I promise to deliver more than words®.

Find the details that matter

Sometimes it’s hard to communicate clearly on a topic you’re close to.

It takes an outsider (with B2B marketing savvy!) to structure your expertise into a cohesive, compelling message.

Add substance to ideas

Are you bursting with ideas and opinions on your chosen topic? Great, I love that!

I’ll add weight to your copy by wrapping it in deep research and commentary.

Make it personal

It’s not always easy to write about yourself.

A good ghostwriter will mimic your voice, while infusing your copy with genuine personality. It’s a piece of cake!


My B2B copywriting services

If you can’t see what you’re looking for, please email me: hello@alicehollis.co.uk if I can’t help, I’ll put you in touch with someone who can.

When you’re head down in other things, lack the time to think through what your audience would find interesting/useful, or (shock horror!) you don’t actually like to write, outsource your ongoing content to me. I’ll create an ideas bank based on SEO analysis, a review of your current content, research 'hot topics' in the media - you can even add your own thoughts. I will draft some titles with a brief synopsis for you to review and decide which to progress.

Choose me because: I wrote the book on B2B blogging (literally! Let me know your address and I’ll happily send you a copy).

Deliverable: 2x blogs per month, approx. 800 words each.

Cost: £800 per month, on a rolling contract (just give 1-months’ notice if you want to stop)

What’s included: ideas bank, briefing time, additional research, v1 copy with accompanying video to talk you through the piece, 2x rounds of amends.

My clients say: "In the first quarter of publishing weekly blogs to our website, we averaged +175% more views per month."

BUT…not a boring, regurgitation of what everyone else is saying. I’m talking about fully researched content with your spin and ‘evidence’ (like case studies, white papers, related articles) to prove your expertise in the space.

Choose me because: while the content is written for SEO to help you get found online, I know how to make it interesting/useful so it converts your audience too.

Deliverable: 1x post of approx. 2,000 words.

Cost: £600

What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.

My clients say: ""I love that I can give her a simple keyword and know she’ll come back with quality content that’s fully researched and engaging."

Your senior leaders and/or subject matter experts have all the valuable insights and/or technical expertise, but they lack the skill or time to translate that into copy the audience will find interesting/useful. Talk to me. Give me 30 mins of your time where I can ask them a couple of questions. I will then translate those ramblings into a beautiful, cohesive piece of copy, which is ghostwritten in their tone of voice.

Choose me because: you learn a lot about how to write a great article when you’ve been doing it for nearly 20 years.

Deliverable: 1x article, approx. 800-1,500 words.

Cost: £400

What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.

My clients say: "I cannot recommend Alice highly enough. I am always amazed how she can take my ramblings and make them into coherent pieces. Alice is personable, professional and above all really easy to work with."

Arguably the most important content you possess because it's a third-party endorsement from a 'relatable middle ground' (i.e. someone who's been in your audience's position). I have some clients who prefer to retain contact with their customers, and others who invite me to do the initial customer interview. I’m happy either way - and the output remains the same: the perfect testimonial of the value you deliver for your clients told through their words (no bland corporate jargon allowed!).

Choose me because: I have nearly 20 years’ experience writing case studies, so I know what ‘good’ looks like – and more importantly, what your audience wants to read.

Deliverable: 1x case study of approx. 1,000 words.

Cost: £1,000

What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.

My clients say: "The end result was really impressive, perfectly telling the story of how the work we performed impacted our clients."

Sometimes you need a short, sharp story that distils the essence of a case study into a compelling headline and 2-3 paragraphs to highlight the business impact you delivered. Insert it into your client proposals, use it in your long-form content, have it designed as a beautiful piece of sales literature – the world is your oyster!

Choose me because: I’ve refined my process of how to convey a comprehensive case study with the bare minimum words.

Deliverable: 1x customer success story, approx. 200 words.

Cost: £400

What’s included: briefing time, v1 copy with accompanying video to talk you through the piece, 2x rounds of amends.

My clients say: "If you're looking for pithy, straight to the point copy then look no further! Alice always seems to get it right first time, responds quickly and is honest and fun. What more could you want?"

Content that is born from the same central asset has consistent messaging, positioning, and purpose – and it’s this consistency that will help you to grow a strong brand in your marketplace. Outsource your gated content to me because it's what I specialise in. I'll make it really easy to see how to break your guide/report/white paper down into supporting assets, like blogs, infographics, emails, Social snippets...etc.

Choose me because: whenever I write copy I’m thinking about how it can be repurposed into other assets – as well as looking for opportunities to breathe new life into what you already have.

Deliverable: 1x guide/report/white paper, approx. 2,500 words.

Cost: £1,200

What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.

My clients say: Alice often brings an entirely new take to the content which hadn’t been considered before from ‘inside’ the project.”

Depending on the insights you have to share, and where you intend to use this within your content strategy, it could be a short, sharp piece (like a new year prediction piece), or longer-form content with a little more longevity. Your content could either be based on your company’s experiences, backed by third-party research, or it can incorporate your own data – either market research you've conducted/commissioned, or anonymised data collected by your software.

Choose me because: I’m great at disappearing down a rabbit hole to find the perfect research to back up your opinions.

Deliverable: 1x article/report of approx. 1,500-2,500 words.

Cost: £600 - £1,200

What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.

My clients say: Alice very quickly got to grips with our tone of voice and our messaging, as well as understanding the marketplace we operate in."

Yes, your product/service is amazing – even more so if it’s recently (or soon to be!) launched. But remember: the audience only cares about themselves. Therefore, you need to frame your offering in the right context. This starts with showing the audience you empathise with their current situation and highlighting what’s causing them most pain right now – quantified in terms of business impact. Then show the 'the promised land' – what life could be like once they've addressed the pain. And then share the 'bridge' that's going to get them there - i.e. your (new) product/service, with 'evidence' of its amazing-ness. Clear compelling copy that converts your audience in no time!!

Choose me because: I know how to use storytelling technique to ensure your product/service makes an emotional connection with your audience to command action.

Deliverable: 1x piece of content, approx. 2,500 words.

Cost: £1,200

What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.

My clients say: "We have found her to be an invaluable asset to our business. She has a ‘can do’ attitude and is very easy to work with. She gets to grips with our customer's business needs quickly and easily and never fails to deliver fantastic copy."

Distil the key messages from your event into gated content to support your lead generation activities. Your content will have an over-arching theme with 3(ish) supporting messages. I’ll wrap it in additional research to position you as a thought leader. And add in some practical tips the audience can take back to their desk and use today.

Choose me because: this is what I do better than anything else! I love the challenge of turning a simple recording into a valuable piece of quality content.

Deliverable: 1x white paper/guide/report of approx. 2,500 words.

Cost: £1,200

What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.

My clients say: "Alice knows our business and is always challenging us and looking for new things we could try to optimise our conversion rate."

Awards come with super specific criteria for what the judges want to see in your submission. But often you are afforded some supplementary ‘evidence’ to support your entry. Show yourself in the best light with some tactical content to tick all their boxes. This could be a piece about a client project (either named, anonymous, or repurposed to talk about the wider use case) or thought leadership that contains lots of stats and facts about why your product/service is needed and the potential business impact.

Choose me because: repurposing content requires specific skills (which I have!) and I know what it takes to write within tight award guidelines.

Deliverable: 1x piece of content, approx. 800 words.

Cost: £400

What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.

My clients say: Alice is a very talented copywriter. One of her biggest assets is her creativity. She really cares about what she works on, its’ not just a matter of winning business, she genuinely wants to add value.

 

This is TACTICAL because it is a useful sales tool to help push prospects over the line. And an AFAQ because we're answering questions your customers ACTUALLY ask (not the ones you wish they would!). It involves talking to sales to collate a list of AFAQs. Then planning out short, sharp, reassuring answers, which link to appropriate supporting content. It could take the form of mini blogs on your website, a single blog with expandable sections, a 'one-pager' PDF, or an insert for your sales proposals and documentation.

Choose me because: I can help you move your prospects past the blockers that are stopping them converting to clients.

Deliverable: 1x piece of content, approx. 1,500 words.

Cost: £600

What’s included: briefing time, additional research, v1 with accompanying video to talk you through the content, 2x rounds of amends.

My clients say: "Alice has an amazing talent for creating engaging and relevant content. She is a true professional and her expertise and delivery always exceed our expectations."


My working process

Outsource your content to me and I aim to keep things as simple as possible.

🧁Brief: this could be something you’ve written, a phone call, or a few bullet points in an email.
🧁Research: I perform this all myself and will scour your website for existing content to reference.
🧁Skeleton: I’ll send you the outline with an accompanying video to talk you through it, ready for you to review and approve.
🧁v1: typically I’ll draft this within 3-days of receiving your feedback.
🧁Amends: as standard I include 2x rounds of revisions.

If you’re a detail-orientated person like me, you can see my working process mapped out in full here:



Ask me anything

(I’m an open book!)

Say hello!