Freelance B2B copywriter
and executive ghostwriter

Agencies, management consultancies, and tech companies trust me to distil their expertise into compelling content that converts customers.

🧁Ghostwriting blogs and articles for subject matter experts, who are time-poor but have sooo much knowledge and experience to share.
🧁Creating case studies to demonstrate the value delivered through the customer’s eyes (and written in a way that can be used in all content!).
🧁Repurposing events, webinars, and roundtable discussions into white papers that extend the life of a campaign.

I’m also the only freelance executive ghostwriter who offers The Cupcake Promise.

In 2006 I began my career in the wonderful world of B2B tech. For a decade I helped IT vendors, resellers, SaaS providers, and MSPs to plan their strategies and execute their marketing campaigns. Since transitioning to become a freelance B2B copywriter, I’ve written for 150+ companies and focused on the domain of digital transformation – in the process accumulating a wealth of experience in cloud, data & analytics, and cybersecurity.


Why work with a professional B2B copywriter?

Whether you’re too busy or simply can’t find the words to express your ideas, I promise to deliver more than words®.

Find the details that matter

Sometimes it’s hard to communicate clearly on a topic you’re close to.

It takes an outsider (with B2B marketing savvy!) to structure your expertise into a cohesive, compelling message.

Add substance to ideas

Are you bursting with ideas and opinions on your chosen topic? Great, I love that!

I’ll add weight to your copy by wrapping it in deep research and commentary.

Make it personal

It’s not always easy to write about yourself.

A good ghostwriter will mimic your voice, while infusing your copy with genuine personality. It’s a piece of cake!

NEW! Launching 1 December 2023

Only 100 copies available…

copy cats promo banner - 101 copy tips, tricks, & techniques

My B2B copywriting services

I specialise in writing articles and case studies, as well as repurposing events into white papers. Choose a package or get in touch and tell me what you need!

Package A


Package K

Case studies

blog ghost writer, blog content writing, freelance blog writer

Package H

White papers

case study writer, case study copywriting,

My working process

Outsource your content to me and I aim to keep things as simple as possible.

🧁Brief: this could be something you’ve written, a phone call, or a few bullet points in an email.
🧁Research: I perform this all myself and will scour your website for existing content to reference.
🧁Skeleton: I’ll send you the outline with an accompanying video to talk you through it, ready for you to review and approve.
🧁v1: typically I’ll draft this within 3-days of receiving your feedback.
🧁Amends: as standard I include 2x rounds of revisions.

If you’re a detail-orientated person like me, you can see my working process mapped out in full here:

Ask me anything

(I’m an open book!)

Say hello!