Hello!

I’m Alice: a copywriter, ex-marketer, mummy, wife, baker, gin lover and sparkly shoe appreciator (not necessarily in that order!).

This is me…

About Alice: Graduating with a BA (hons) in business and marketingAbout Alice: Starting my career in SaaS marketing About Alice: Meeting Alex at Newbury Ninjutsu About Alice: Getting engaged at Disneyland About Alice: Awarded my shodan in shotokan karate About Alice: Jacob Hollis About Alice: Entering the wonderful world of freelance About Alice: Celebrating 10 years in B2B marketingAbout Alice: Oscar Hollis About Alice: Fellow of the IDM Alice Hollis Ltd. Being Freelance: non-employee of the week


More than words®

In 2020 I launched my brand — More than words® — to better encapsulate the value you get when you choose me as your copywriter:

…because copywriting is more than writing. It’s the techniques and principles that bring words to life, such as structure, storytelling and behavioural science.

…because I’m more than a copywriter. I spent 9 years working as a B2B marketer for small IT and tech companies so I know how copy sits in the content engine, which powers the marketing machine.

…because I’m more than a freelancer. You might engage me to write something, but you get all the advice, strategy and support for free – agency-grade work without the hefty price tag.

…because I’m more than Alice Hollis Ltd. I’m a mummy and a wife, and I appreciate the finer things in life like gin and sparkly shoes, so I want to get to know you and what makes you tick.

…because I’m about more than the work. I’m passionate about writing, but I also love baking, which is why I always bring freshly baked treats to every meeting – it’s my cupcake promise!

…because life’s about more than money. I love what I do and I want the next generation of writers to be inspired to create wonderful words, which is why I sponsor the local school’s Reading Café.


Fancy a cheeky glimpse behind the scenes?

Then follow me on LinkedIn…

On the last day of every month I publish my roundup infographic, which covers everything from the number of clients I’ve worked with and the number of projects I’ve worked on, to the number of words written and highlights I’ve celebrated.


Stay in touch…