In just a few months the pandemic forced organisations to accelerate the digitisation of their internal operations by 4 years, and the digitally-enabled products in their portfolio by 7 years. (McKinsey)
That’s a phenomenal rate of change and a massive opportunity for you to support organisations through their digital transformation.
Through your content we can share your expertise in practical ways that get you noticed, as well as form the bonds of trust with your customers.
Let’s get started…
You can’t be another ‘me too’ company if you want to be recognised as a thought leader in this space. Therefore, I want to share 3 top tips when writing copy about digital transformation:
It’s never about you: when you read back your copy every sentence that includes ‘I’, ‘our’, ‘we’ is not talking to your audience. Switch to use ‘you’ or ‘your’, and now you’re speaking their language.
Teach, don’t sell: with every sentence ask yourself ‘so what?’. If you’re simply making claims about what you’ve done, or the credentials you possess, you’re not delivering any value to your customer. Think – what does that experience means for your customers? What do they have to gain?
Be practical: don’t just talk around the subject, share practical advice with simple actions your audience feels able to do themselves today.
3 freebies to help you get started…
Download: in this ‘Dinky Doc’ I share a template of how to create a messaging framework to ensure all your content is clear and consistent. Download now…
Research: get your hands on 21 statistics about digital transformation from leading analysts and research houses. Read now…
Book: ‘The Little Book of…Content Strategy’ is 100-pages that detail how to use The Content Framework to map your content requirements onto your sales pipeline and how you can be really smart about creating those assets. Get the book…
WANT SOME HELP?
As a B2B copywriter who specialises in digital transformation, I’ve worked with a variety of companies offering services around cloud, cybersecurity, data and analytics. Additionally, I specialise in writing:
- LinkedIn articles (ghost written)
- Case studies
“Very informative and fabulously written as always.”
Content Program Manager