Technology messaging matrix

For thinking about how to frame your messaging for different audiences.

technology message matrix

Hub and spoke technique

To help you brainstorm content ideas around a specific theme.

business as usual_diagram 2

Content framework

Mapping your content to the sales cycle – and AIDA (awareness – interest – desire – action) – ensures content is clear, compelling, and ultimately converts the audience.

Diagram to show how different types of content map to the sales cycle

image of content creation pdf for research

Download as a printable PDF