When you repurpose your content, everything is formed from the same central asset, which means the messaging, positioning, and purpose is consistent – and it’s this consistency that will help you to grow a strong brand in your marketplace.
Take a piece of content you might not even consider to be promotional – like a client proposal…
🧁Extract the product messaging and turn it into a 1-pager.
🧁Pull out the key themes and challenges and write them up into a series of blog posts.
🧁With the client’s permission, you can turn it into a case study.
Now you have a whole new set of content assets…
🧁Write a sales letter and send it with your 1-pager as a direct mail to your prospects.
🧁Create a series of attention-grabbing emails that drive people to your blogs.
🧁Turn that case study into an award submission.
🧁Plug your case study into your PR machine to pitch it as editorial.
And then re-spin these content assets…
🧁Pull out the case study testimonials to use on your website, sales decks, or company brochure.
🧁Create a series of social updates to drive traffic to all your new assets.