Do you position data as a business risk? Or its greatest asset?
There is no right or wrong answer, because how you frame your message is essential to ensure the remember the key points feels compelled to take action.
3 top tips with writing copy about data and analytics
Avoid scaremongering: if you choose to focus on data as a risk (perhaps talking about governance and compliance) it’s better to stay factual and educate the audience so they can make an informed choice, rather than attempt to give them nightmares about what lies in the shadows.
Big is boring: rather than talk about how much data exists, or how vast a data estate is, focus on sharing practical information that is interesting/relevant.
Create curiosity: when writing about data as an asset, get the audience to imagine with ‘if…then…’ statements: ‘If [tease the value]…then [embellish the benefit]…’
3 freebies to help you get started…
Research: 15 statistics about data and analytics from leading analysts and research houses to insert into your copy. Read now…
Download: in this ‘Dinky Doc’ I look at tone of voice and what your copy should include according to the different personality types. Download now…
Book: ‘The Little Book of…Content Strategy’ is 100-pages that detail how to use The Content Framework to map your content requirements onto your sales pipeline and how you can be really smart about creating those assets. Get the book…
WANT SOME HELP?
As a B2B copywriter who specialises in digital transformation, I’ve worked with many companies offering data and analytics services. Additionally, I specialise in writing:
- LinkedIn articles (ghost written)
- Case studies
“Amazing turnaround! Staggered at how quickly you’ve picked up the key messages.”
Senior Marketing Executive