‘Data is the new oil…’
A catchy phrase, but what does it mean?
How does it benefit your customers?
And why should they choose you?
Time-poor executives are looking for specific outcomes and seek content that allows them to visualise a pain-free future, achieved in the simplest of ways.
Every business has a story to tell, and I can help tell yours, in the same way I helped Exonar…
“Alice is absolutely central to the success of our content marketing efforts. Her work on our thought-leadership reports forms the core of our content strategy and her blogs and press articles help to attract a wider readership and drive additional traffic to the reports. She shares ideas and learnings and comes up with suggestions that will strengthen our messaging. She adds huge value to our content.”
Just like the 150+ other B2B tech organisations I’ve written for, the content converted because it:
🧁Avoids scaremongering: while you can encourage people to purchase out of fear, a far better tactic is to focus on the value you deliver and the impact it has on your customer’s business.
🧁Goes beyond facts: rather than simply talk about the problem, share practical advice your customers will find interesting/useful and demonstrate why you’d be a valuable partner.
🧁Creates curiosity: encourage the audience to visualise and you’ll make an emotional connection. Invite them to imagine with ‘if…then…’ statements: ‘If [tease the value]…then [embellish the benefit]…’
Optimise your chances of success
“Alice writes engaging thought leadership content, based on our brief but also substantial research that attracts people to our brand.“
“One of her biggest assets is her creativity.”
“Her expertise and delivery always exceed our expectations.“
As a B2B copywriter I know how to translate the complexities of what you do and why you do it, into messages that resonate with your audience(s).
Ask me about:
Why outsource to a freelance B2B copywriter?
Because this is what I do. Writing is all I’ve ever done and it’s the one thing I’m really good at. Outsource your content to me and I will:
🧁Extract the skills, knowledge, and experience of your subject matter experts and transform it into thought leadership content.
🧁Repurpose existing assets – like events, case studies, and blogs – to extend the life of your campaigns.
🧁Create content that converts your audience by compelling them to take action because they understand the value you deliver.