After reading ‘They Ask You Answer’ I felt inspired to put the book’s lesson into practice. So in 2019 I signed up to #Write 52, an initiative where creatives commit to publish original content every week for a year.

With my commitment, I pledged to answer 52 questions that I’ve actually been asked by customers and prospects (rather than your more traditional FAQ that only answers questions you really wish you’d been asked!).

Having now reached the finish line, and because the content seems to be genuinely useful to others, I’m now continuing with the initiative, so if the answer to your question isn’t below…


Content strategy…


Blogging…


Thought leadership…


General…


Working together…


About me…