If you’re to achieve extensive brand awareness, you have to drop the features-led copy, and instead, opt for something more engaging that hooks people in, and compels them to share it with others.
Read MoreStorytelling technique: ‘the black cab’
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How to write a headline that gets you noticed
Headlines. They may only be a few simple words but they’re the thing I find hardest to write.
Why?
Because there’s so much resting on them. If your headline doesn’t promise your reader that the content will be interesting/useful/relevant to them, that content isn’t going to be read.
Read MoreHow to create compelling copy that converts
Want to make 2021 the year you write AMAZING copy? You’ll want to take a look at these 3x downloads…
Read MoreThe Ultimate Guide to Content Creation
The Ultimate Guide to Content Creation ensures you have every angle covered – from target audience to brand, channels, content creation and how to extend your reach – you’ll want look seriously impressive presenting your master plan for world domination!
Read MoreThe Little Book of…Content Strategy
The Little Book of…Content Strategy is 100-pages that detail how to use The Content Framework to map your content requirements onto your sales pipeline and how you can be really smart about creating those assets…
Read MoreThe Little Book of…Thought Leadership Content
The Little Book of…Thought Leadership Content is 37-pages filled with advice on the ‘who, what, when, where, why and how’ of content can be used to position your business as an authority figure…
Read MoreThe Little Book of…Content Marketing
The Little Book of…Content Marketing is 60-pages providing a whistle stop tour of written content, helping you to understand where each type is best put to use…
Read More“Trusted partner” – so what?
Keep asking “So what?” and eventually you start getting to the rich, juicy benefits that actually mean something to someone.
Read MoreHow to keep your copy interesting
3 simple copywriting techniques to help you spice up your copy…
Read MoreWhat does your messaging say about you?
With these simple tips you can elevate your marketing messages so they hook in your audience and get your noticed for the right reasons…
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