Posts in Newsletter

Bake your brand to prove your worth

Q: What’s the 1x thing that makes your marketing about 100x easier?

A: your brand.

Bake a strong brand into the foundations of your business and it flows through everything you do, helping to:

  • Make it simpler to articulate what you do.
  • Quickly demonstrate the value you add.
  • Make lead generation easier!

Check you have the basics in place with:
The Little Book of…Baking a Brand


Beyond the basics…

It’s one thing to look good…
It’s another to sound great…
But you want to help your audience visualise their world with you in it.

Elevate your brand by ensuring your core values, differentiators and reason for being flow through every touch point. Do this by investing time to develop a messaging framework:

Download messaging framework template

It’s a great exercise to perform with your leadership team to get everyone aligned behind your brand:
Download the questions to get started


Your brand isn’t built in a day…

And it isn’t created by one person either – it’s a collaborative effort. The best results are achieved by entrusting your vision to the specialists who know how to translate it into tangible value for your audience.

Bhavini Lakhani can help you to look good. She’s a graphic designer that purposefully breaks all the rules to create striking and impactful design.
Say hello to Bhavini…

Sara Donaldson can help you to sound great. She helps brands to tell their stories – without stressing about commas!
Say hello to Sara…


Good luck!

Branding is one of the most valuable assets your business owns – and it’s the perfect excuse to have some fun, show your personality and stand out for all the right reasons.

As always, my inbox is open if you have any questions or need some help.
Thanks 
Alice


Read more about branding on the blog…

Content strategy: need pipeline for 2021? Let’s start planning…

I love a good plan. I love it, because with a plan in place you have greater control over whether you succeed and can identify the important ‘lessons learned’.

Every good marketer works a quarter in advance, so they have everything they need to give their campaigns the greatest chance of success. Therefore, if you’re looking to start 2021 with a healthy pipeline, we need to put the mechanisms in place now to start generating that drip feed of leads.

Within this newsletter I want to share everything you need to set you up for success.

So let’s get started…


Use content to give, give, GIVE!

Sharing your skills, knowledge and experience through content isn’t about giving away the company secrets. It’s about showing your audience how you can guide them to overcome a particular challenge or take advantage of a new opportunity. 

Because of their content strategies:

Atech Support has enjoyed 383% more website traffic driven by its insightful blog content, which is converting into a drip feed of leads.
Read the case study… 

Exonar has seen hundreds of downloads of its thought leadership content, which distils its research into practical advice for its audience.
Read the case study… 


So why is content so effective?

Because it delivers the right message, to the right people, through the right channel, at the right time. 

In signing up to receive more than words via email, you already have access to The Content Framework… 

Now I’m giving you ‘The Little Book of…Content Strategy’ – 100-pages that detail how to use the framework to map your content requirements onto your sales pipeline and how you can be really smart about creating those assets.


So what’s stopping you from getting started?

Worried you’re “too busy”?

Meet Susanne…

She’s the VA that just gets stuff done – I should know, she takes care of my admin so I can focus on the areas where I add the most value to my business. 
Say hello to Susanne!

Struggling to get everyone on the same page?

Meet Emma…

A licenced Insights practitioner, Emma enables teams to work together more effectively by helping them to understand their styles, strengths and value. 
Say hello to Emma!

Need an extra pair of hands?

Then go and follow these 3x fabulous freelance marketers…


Your 1 job for today…

Answer this question: what’s causing you the biggest pain at the moment?

  • Finding new sources of leads?
  • Boosting your online presence?
  • Keeping existing users happy?

Whatever the problem, in simply identifying what it is, you can immediately see where content will have the biggest impact on your business, and how to focus your efforts.


Don’t you just love it when a plan comes together?!

So there you have it – everything you need to start securing a solid pipeline for 2021. But as always, if you have questions please shout – I’m always here when you need me.

Thanks
Alice


Read more about content strategy on the blog…