π§ Transcribe the webinar/event, or write down the key findings from your research.
π§ Group the information by common themes.
π§ Find the single thread that stitches everything together.
π§ Decide what your key takeaway is.
π§ Decide on your call-to-action.
π§ For each theme, look at each piece of information and determine whether it relates to the:
- Context.
- Problem/opportunity.
- Big idea to help overcome the problem, or take advantage of the opportunity.
- Practical tips and tricks.
π§ Research:
- Whatβs topical/keywords.
- Research to back up your key points.
π§ Imagine your basic structure is:
- Section 1: executive summary.
- Section 2: context.
- Section 3, 4, 5: key themes (one per section).
- Section 6: conclusion.
- Section 7: call-to-action.
π§ Start by writing about the context (section 2).
π§ Next write your key themes (sections 3, 4, 5).
π§ Repurpose your headings to write the executive summary (section 1).
π§ Repurpose your practical tips, tricks and actions to write the conclusion (section 6).
π§ Edit, edit and edit again.