Then look no further! The below ‘cheat sheet’ is full of ideas to give you inspiration…
Controversial posts: perfect for establishing yourself as a thought leader.
e.g. X things the ‘experts’ don’t tell you about_____
Guides or ‘ultimate’ posts: perfect for establishing expertise in your topic.
e.g. The best practice guide to_____
Mistakes: perfect for getting your readers to sit up and take notice.
e.g. X reasons your_____will fail
Trends: perfect for establishing authority.
e.g. x predictions for_____
Curated content / roundup posts: perfect for raising awareness.
e.g. X top blog posts about_____
Case studies: perfect for creating desire for your call-to-action.
e.g. How_____helped Company ABC to_____
Useful tools: perfect for building trust.
e.g. X time saving services for_____
Questions: perfect for raising interest in the topic.