🧁Tweak your messaging based on the changing market conditions.
🧁Check your SEO is fully optimised – add some longtail keywords.
🧁Focus on a link building strategy.
🧁Re-engagement campaign for past clients/prospects.
🧁Nurture new connections with additional tips and ideas.
🧁Create dedicated campaign landing pages.
🧁Create help centre content for users.
🧁Write an actual FAQ section.
🧁Publish tactical blogs written for specific keywords to boost your SEO.
🧁Interview the team, customers, partners…etc.
🧁Gate white papers for better lead qualification.
🧁Use case studies to showcase what your clients are doing.
🧁Research and participate in Twitter chats.
🧁Publish LinkedIn articles from your subject matter experts.
🧁Take another look at Facebook groups (really!) – they’re becoming what LinkedIn groups used to be.
🧁Re-spin a white paper and present it as a webinar.
🧁Invite some clients/prospects to a roundtable and write up the discussion points into a guide.
🧁Host an open ‘coffee & chat’ session to share your skills, knowledge and experience.
🧁Pitch exclusive editorial to your key publications.
🧁Subscribe to a service for journalist queries.
🧁Search for #JournoRequests on social media.
🧁Create a campaign in collaboration with a partner.
🧁Ask clients for introductions.
🧁If billable work is quiet, do some pro bono work to ‘pay it forward’.
🧁Pitch to podcast hosts.
🧁Enter some awards.
🧁Sign up for sponsorship.
Try something new…
🧁Try your hand at pay-per-click – either through AdWords or social platforms.
🧁Advertise in print.
🧁Send that quirky direct mail – some people are still in the office!