Posts in Messaging

Be smart with punctuation

True story…

I never enjoyed English at school. In fact, it was one of my least favourite subjects – right behind geography (which I was advised not to continue at GCSE-level) and history (which baffled me with its left wing / right wing, remember 101 different political leaders and their hugely complex manifestos).

And it didn’t help that my teacher was less than encouraging.

Sure, she adored my best friend, who was that annoyingly gifted child who ‘got’ everything and never had to try in order to achieve straight A* grades. But me – a straight B student, who literally put blood, sweat and tears into every single assignment and examination – she just wasn’t bothered.

And the nail in the coffin…

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More than words®: behind the brand

Towards the end of last year, I started to reflect on my business and question whether I was presenting it in the best way possible.

A few months earlier I’d encountered a couple of opportunities to team up with fellow copywriters and marketers and unite under a shared brand to effectively build an agency. For various reasons, the opportunities weren’t right, but it did leave me pondering what more Alice Hollis Ltd. could be.

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What’s your nightmare?

It was yet another wet, brisk morning. I was stood just inside the pencil crayon fence, hoping it would shelter me from the fine rain that was covering my glasses and blinding me. I was holding hands with Oscar, listening to him singing ‘The journey home from grandpa’s’ while Jacob was pleading with me to go to the Reading Café after school.

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