How does the phrase go…

‘proper planning prevents p*ss poor performance’

That’s right, it’s all about PLANNING. Content should never be produced for content’s sake – if you do that, it’s just noise and it’s never going to deliver any value to your business. But when it’s designed to fulfil a specific purpose, that’s when the magic happens!

Every piece of content is designed for a specific purpose. By creating a central ‘high-value’ piece – such as a white paper, case study or guide – you can then re-spin and repurpose it in different ways. For example, breaking it down into a series of related blogs and then creating a series of emails to send to your customers that drive traffic to those assets.

By re-spinning and repurposing content, you ensure the messaging and the positioning is consistent, which aligns your content, and ultimately strengthens your brand.

Discover more about content strategy.


Photo by Kelly Sikkema on Unsplash