The Little Book of…Content Marketing is 60-pages providing a whistle stop tour of written content, helping you to understand where each type is best put to use…Read More
You only need to get them to read the second sentence. These 3x copywriting techniques can help…Read More
Keep asking “So what?” and eventually you start getting to the rich, juicy benefits that actually mean something to someone.Read More
3 simple copywriting techniques to help you spice up your copy…Read More
With these simple tips you can elevate your marketing messages so they hook in your audience and get your noticed for the right reasons…Read More
In this blog I share some tips and tricks for getting your audience to click your call-to-action…Read More
Marketing is responsible for building the pipeline, which sales then convert and close. And yet so often sales is out on its own trying to win the big deals, leaving marketing to sit indulging in ‘fluffy’ things.
When sales and marketing aren’t in alignment, it puts the business at a serious disadvantage:
- The sales team lacks the pipeline it desperately needs to go after.
- The business lacks the feedback mechanism to know what the market is after and therefore how to position your product/service.
- And considering that just 1 in 10 companies is prepared to sit face-to-face with a member of your sales team, you need another way to talk to your audience.
In just 5-minutes you can learn 35 things from #CopyCon20 without losing a day’s work attending the event…Read More
We are inherently motivated by ‘loss aversion’ rather than ‘potential gains’. Which is unfortunate because it paves the way for excessive scaremongering, where companies are trying to encourage their customers to buy based on fear.Read More
It was about a year ago when I was sat in Newbury town centre having coffee with an old boss when he said to me:
“There are always 3 things on a CEO’s mind – time, team and money.”
At the time I thought, “Surely there’s more?”. But when you investigate the pains a business feels, it always points back to one of these 3 core challenges.Read More