There’s a beautiful model called the technology message matrix.
It considers whether the audience has a technical or business brain, and whether they know your company already or have never heard of you. For each of these areas, consider:
🧁What questions might they be asking themselves?
🧁What barriers exist that they need to overcome?
🧁What’s their personal ambition?
🧁What common ground exists between you?
Then take a look at these blog topic ideas:
Blog ideas to promote your ‘product’
🧁 Detailed FAQ section on website.
🧁 X reasons you need to be using [product]
🧁 X mistakes [audience] make when implementing [product]
🧁 Considering [product] for your business? 5 questions to think about.
🧁 X ways [product] overcomes [challenge]
Blog ideas to promote your ‘company’
🧁 X hacks for [success criteria]
🧁 Our market predictions for [year]
🧁 Have a [X] you can be proud of
🧁 A skill every [audience] should have and why
🧁 X tips from our specialists about [X]
Blog ideas for the ‘technical’ win
🧁 X questions you need to ask before even thinking about [technology]
🧁 X ways to implement [technology] right/wrong
🧁 X myths about [technology]
🧁 The alternative guide to [technology]
🧁 Why now is the perfect time to jump on [technology]
Blog ideas to highlight ‘market’ issues
🧁 X things you didn’t know about [market trend]
🧁 Why [market trend] doesn’t work and what to do about it
🧁 X mistakes [audience] make with [market trend]
🧁 X reasons your adoption of [market trend] will fail
🧁 X top blog posts about [market trend]
