Are you an IT business, management consultancy, or B2B tech agency looking for support with your content? You’ve come to the right place.
I use a blend of copywriting and ghostwriting to craft content that reflects your true personality, appeals to your customers, and generates great results. No one will ever know you didn’t write it!
Know exactly what you need? Email hello@alicehollis.co.uk and let’s get started!
Otherwise…
What can I help you with?
I’ve been writing professionally for nearly 20 years, worked with 150+ companies, and have experience writing all forms of content – except advertising copy (because that requires a very special skill set!).
Expand the sections to see what I specialise in:
Blogs
When you’re head down in other things, lack the time to think through what your audience would find interesting/useful, or (shock horror!) you don’t actually like to write, outsource your ongoing content to me. I’ll create an ideas bank based on SEO analysis, a review of your current content, research 'hot topics' in the media - you can even add your own thoughts. I will draft some titles with a brief synopsis for you to review and decide which to progress.
Choose me because: I wrote the book on B2B blogging (literally! Let me know your address and I’ll happily send you a copy).
Deliverable: 2x blogs per month, approx. 800 words each.
Cost: £800 per month, on a rolling contract (just give 1-months’ notice if you want to stop)
What’s included: ideas bank, briefing time, additional research, v1 copy with accompanying video to talk you through the piece, 2x rounds of amends.
My clients say: "In the first quarter of publishing weekly blogs to our website, we averaged +175% more views per month."
An ‘ultimate-style’ post for SEO
BUT…not a boring, regurgitation of what everyone else is saying. I’m talking about fully researched content with your spin and ‘evidence’ (like case studies, white papers, related articles) to prove your expertise in the space.
Choose me because: while the content is written for SEO to help you get found online, I know how to make it interesting/useful so it converts your audience too.
Deliverable: 1x post of approx. 2,000 words.
Cost: £600
What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.
My clients say: ""I love that I can give her a simple keyword and know she’ll come back with quality content that’s fully researched and engaging."
Thought leadership article
Your senior leaders and/or subject matter experts have all the valuable insights and/or technical expertise, but they lack the skill or time to translate that into copy the audience will find interesting/useful. Talk to me. Give me 30 mins of your time where I can ask them a couple of questions. I will then translate those ramblings into a beautiful, cohesive piece of copy, which is ghostwritten in their tone of voice.
Choose me because: you learn a lot about how to write a great article when you’ve been doing it for nearly 20 years.
Deliverable: 1x article, approx. 800-1,500 words.
Cost: £400
What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.
My clients say: "I cannot recommend Alice highly enough. I am always amazed how she can take my ramblings and make them into coherent pieces. Alice is personable, professional and above all really easy to work with."
Long-form case study
Arguably the most important content you possess because it's a third-party endorsement from a 'relatable middle ground' (i.e. someone who's been in your audience's position). I have some clients who prefer to retain contact with their customers, and others who invite me to do the initial customer interview. I’m happy either way - and the output remains the same: the perfect testimonial of the value you deliver for your clients told through their words (no bland corporate jargon allowed!).
Choose me because: I have nearly 20 years’ experience writing case studies, so I know what ‘good’ looks like – and more importantly, what your audience wants to read.
Deliverable: 1x case study of approx. 1,000 words.
Cost: £1,000
What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.
My clients say: "The end result was really impressive, perfectly telling the story of how the work we performed impacted our clients."
Short-form customer success story
Sometimes you need a short, sharp story that distils the essence of a case study into a compelling headline and 2-3 paragraphs to highlight the business impact you delivered. Insert it into your client proposals, use it in your long-form content, have it designed as a beautiful piece of sales literature – the world is your oyster!
Choose me because: I’ve refined my process of how to convey a comprehensive case study with the bare minimum words.
Deliverable: 1x customer success story, approx. 200 words.
Cost: £400
What’s included: briefing time, v1 copy with accompanying video to talk you through the piece, 2x rounds of amends.
My clients say: "If you're looking for pithy, straight to the point copy then look no further! Alice always seems to get it right first time, responds quickly and is honest and fun. What more could you want?"
Gated content
Content that is born from the same central asset has consistent messaging, positioning, and purpose – and it’s this consistency that will help you to grow a strong brand in your marketplace. Outsource your gated content to me because it's what I specialise in. I'll make it really easy to see how to break your guide/report/white paper down into supporting assets, like blogs, infographics, emails, Social snippets...etc.
Choose me because: whenever I write copy I’m thinking about how it can be repurposed into other assets – as well as looking for opportunities to breathe new life into what you already have.
Deliverable: 1x guide/report/white paper, approx. 2,500 words.
Cost: £1,200
What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.
My clients say: “Alice often brings an entirely new take to the content which hadn’t been considered before from ‘inside’ the project.”
Market trends article or report
Depending on the insights you have to share, and where you intend to use this within your content strategy, it could be a short, sharp piece (like a new year prediction piece), or longer-form content with a little more longevity. Your content could either be based on your company’s experiences, backed by third-party research, or it can incorporate your own data – either market research you've conducted/commissioned, or anonymised data collected by your software.
Choose me because: I’m great at disappearing down a rabbit hole to find the perfect research to back up your opinions.
Deliverable: 1x article/report of approx. 1,500-2,500 words.
Cost: £600 - £1,200
What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.
My clients say: “Alice very quickly got to grips with our tone of voice and our messaging, as well as understanding the marketplace we operate in."
White paper to promote a (new) product/service
Yes, your product/service is amazing – even more so if it’s recently (or soon to be!) launched. But remember: the audience only cares about themselves. Therefore, you need to frame your offering in the right context. This starts with showing the audience you empathise with their current situation and highlighting what’s causing them most pain right now – quantified in terms of business impact. Then show the 'the promised land' – what life could be like once they've addressed the pain. And then share the 'bridge' that's going to get them there - i.e. your (new) product/service, with 'evidence' of its amazing-ness. Clear compelling copy that converts your audience in no time!!
Choose me because: I know how to use storytelling technique to ensure your product/service makes an emotional connection with your audience to command action.
Deliverable: 1x piece of content, approx. 2,500 words.
Cost: £1,200
What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.
My clients say: "We have found her to be an invaluable asset to our business. She has a ‘can do’ attitude and is very easy to work with. She gets to grips with our customer's business needs quickly and easily and never fails to deliver fantastic copy."
Repurposing an event into long-form content
Distil the key messages from your event into gated content to support your lead generation activities. Your content will have an over-arching theme with 3(ish) supporting messages. I’ll wrap it in additional research to position you as a thought leader. And add in some practical tips the audience can take back to their desk and use today.
Choose me because: this is what I do better than anything else! I love the challenge of turning a simple recording into a valuable piece of quality content.
Deliverable: 1x white paper/guide/report of approx. 2,500 words.
Cost: £1,200
What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.
My clients say: "Alice knows our business and is always challenging us and looking for new things we could try to optimise our conversion rate."
Support content for an award submission
Awards come with super specific criteria for what the judges want to see in your submission. But often you are afforded some supplementary ‘evidence’ to support your entry. Show yourself in the best light with some tactical content to tick all their boxes. This could be a piece about a client project (either named, anonymous, or repurposed to talk about the wider use case) or thought leadership that contains lots of stats and facts about why your product/service is needed and the potential business impact.
Choose me because: repurposing content requires specific skills (which I have!) and I know what it takes to write within tight award guidelines.
Deliverable: 1x piece of content, approx. 800 words.
Cost: £400
What’s included: briefing time, additional research, skeleton with accompanying video to talk you through the structure, v1 copy, 2x rounds of amends.
My clients say: “Alice is a very talented copywriter. One of her biggest assets is her creativity. She really cares about what she works on, its’ not just a matter of winning business, she genuinely wants to add value.”
Tactical AFAQ (actual frequently asked questions)
This is TACTICAL because it is a useful sales tool to help push prospects over the line. And an AFAQ because we're answering questions your customers ACTUALLY ask (not the ones you wish they would!). It involves talking to sales to collate a list of AFAQs. Then planning out short, sharp, reassuring answers, which link to appropriate supporting content. It could take the form of mini blogs on your website, a single blog with expandable sections, a 'one-pager' PDF, or an insert for your sales proposals and documentation.
Choose me because: I can help you move your prospects past the blockers that are stopping them converting to clients.
Deliverable: 1x piece of content, approx. 1,500 words.
Cost: £600
What’s included: briefing time, additional research, v1 with accompanying video to talk you through the content, 2x rounds of amends.
My clients say: "Alice has an amazing talent for creating engaging and relevant content. She is a true professional and her expertise and delivery always exceed our expectations."
Can’t see what you need? Email hello@alicehollis.co.uk. If I can’t help, I know someone who can, and I’m always happy to make introductions.
Seeing is believing. Browse my case studies to see my work in action!
My domain expertise
"I love that I can give her a simple keyword and know she’ll come back with quality content that’s fully researched and engaging."
Digital Marketing Manager
"She is a true professional and her expertise and delivery always exceed our expectations."
Account Manager
"She really cares about what she works on, its’ not just a matter of winning business, she genuinely wants to add value.”
CEO
"Alice is creative, diligent, super efficient, knows the meaning of the word 'deadline' and always exceeds the brief."
Director
"If you're looking for pithy, straight to the point copy then look no further! Alice always seems to get it right first time, responds quickly and is honest and fun. What more could you want?"
Director
"All our content now has a consistent theme from the overall branding to how we market ourselves on different media platforms."
Sales Director
“Alice is a very talented copywriter. One of her biggest assets is her creativity.”
CEO
"She knows our business and is always challenging us and looking for new things we could try to optimise our conversion rate."
Digital Marketing Manager
“Brings an entirely new take to the content which hadn’t been considered before from ‘inside’ the project.”
Marketing Manager
“Alice very quickly got to grips with our tone of voice and our messaging, as well as understanding the marketplace we operate in."
Marketing Manager
"It's great to see how she has helped our brand reach the next level, and she's adopted our tone of voice amazingly quickly."
Social Media Executive
“Using Alice to ghost write the risk management series was incredibly effective."
COO
"We have found her to be an invaluable asset to our business. She has a ‘can do’ attitude and is very easy to work with."
Director
"Alice writes engaging thought leadership content, based on our brief but also substantial research that attracts people to our brand."
CMO
"I am always amazed how she can take my ramblings and make them into coherent pieces."
Director
"She gets to grips with our customer's business needs quickly and easily and never fails to deliver fantastic copy."
Director
“A thorough, accurate and creatively driven copywriter who always delivers work before the deadline.”
European Campaign Manager
"When writing on behalf of members of our team, Alice has been able to perfectly capture their individual tone of voice, while reflecting Gate One's overall brand messaging and positioning."
Marketing Campaign Manager
“She was great interacting with our client, and the quality of the work she produced was excellent.”
Managing Director
"Alice is hugely creative and very quickly understand the nature of the work."
Managing Director
"It's an absolute pleasure working with Alice - she's reliable, effective and creates texts out of our (sometimes vague) ideas within hours!"
Social Media Executive
“She ‘gets’ our briefs, is fun to work with too – oh, and she makes amazing cakes!”
Marketing Manager
"The end result was really impressive, perfectly telling the story of how the work Managementors performed impacted our clients."
Director of Internal Operations
"In the first quarter of publishing weekly blogs to our website, we averaged +175% more views per month."
Marketing Manager
“Very happy that Alice has managed to put our waffle into some sense and articulate a strong message.”
Head of Sales
How it works
Your people are your USP, and it’s my job to get their message across. I’ve worked with over 150 businesses throughout my B2B marketing career, so I know how to turn your ideas and opinions into persuasive messages.
You’ll also get ‘More than Words®’ when you work with me! I love to dish out extra information, ideas for content repurposing, added SEO goodness, and extra insights you might not have considered.
By the end of the process, you’ll have optimised, strategic content that sounds like it was written by your own people — quirks and all.
My working process
If you’re a detail person like me, you’ll want to know what happens at every stage of the content creation process.
Expand the sections below to find out:
Before we start
🧁Content type: where does it fit within the marketing campaign? What’s its purpose?
- TEMPLATE: blog
- TEMPLATE: LinkedIn article
- TEMPLATE: editorial
- TEMPLATE: event
- TEMPLATE: white papers
- TEMPLATE: guides and reports
- TEMPLATE: ebooks
- TEMPLATE: case studies
- TEMPLATE: awards
- TEMPLATE: landing pages
- TEMPLATE: repurposing content
🧁Topic: question – is anyone actually going to read it?
🧁Target audience: current pain vs. ideal world.
🧁Take-away: if they only remember 1 thing…
🧁Key messages: important points – and keywords.
🧁CTA: now what?
Research
🧁Search:
- “[PAIN] + statistics”
- “[IDEAL WORLD] + statistics”
- “[KEYWORD] + statistics”
- “[TECH/PRODUCT] + statistics”
- “[TECH/PRODUCT] + analysts”
🧁Take note: copy and paste anything interesting into Notepad with the source URL.
🧁Cite credible sources: analyst commentary/research, vendor research (not competitors!), media outlets, statistically valid/significant research – if research is from a stats list, verify the original source and cite that.
🧁Keep it timely: nothing older than 3-years, unless it’s relevant to the story (for example, to compare or show trends).
🧁Extract key messages and supporting evidence: search the client’s website and any supporting documentation provided.
🧁Internal links: note any to include for further reading.
Skeleton
🧁Structure:
- Working title
- Context
- Problem / opportunity
- Anticipated outcome
- ‘Solution’ overview
- Evidence
- CTA
🧁Copy and paste research and briefing notes into the structure.
🧁Review the structure against the ‘take-away’ – cut anything that isn’t on-pointe.
🧁Draft working titles for subheads.
🧁Review structure for:
- Other key messages.
- Flow / narrative – does it leave you feeling compelled to act?
🧁Send for client review and feedback.
v1
🧁Take a moment to get into the right tone of voice.
🧁Sit and write start to finish.
- Keep it rough.
- If you can’t think of a word, write ‘XXX’ or highlight something similar in ‘[]’
🧁Take a break.
🧁Read through and rough edit – mark up bits that require more thinking time.
🧁Take a break.
🧁Do the thinking! Then edit again.
🧁Take a break.
🧁Edit to insert keywords.
🧁Review headings and subheads.
🧁Read through and then (ideally!) leave overnight.
🧁Thorough review.
🧁Take a break.
🧁Read out loud for final review.
🧁Send for client review and feedback.
Amends
As standard I offer 2x rounds of amends.