Do you need 3x coverage?

You need pipeline to grow. And those leads need to be qualified to maximise your conversion rate and hit those ambitious sales targets.

Your past marketing tactics aren’t working as reliably as they once had…

It feels like your prospects are getting less and less receptive to your traditional sales process…

And it’s feeling harder to farm your existing clients.

Wouldn’t it be nice to be the industry thought leader so more people started knocking on your door?


Changing the face of sales through content marketing

In essence content marketing is all about delivering the right message, to the right person, through the right channel, at the right time.

It’s about engaging your clients and prospects with targeted and personalised content…

It’s about changing your mentality from ‘selling’ to ‘teaching’ to earn their trust and loyalty…

And it’s about providing interesting, useful and relevant information to the current stage of their buying journey…


Read a case study...Visit the blog...Ask Alice anything...

Using content marketing as the tactical play

I started my career back in 2006 working as the marketing manager for a SaaS start-up. And since then, I’ve worked with many other IT resellers, consultancies and technology providers to help raise their brand awareness and generate pipeline.

It’s all about creating efficient and effective content to deliver the results your business needs.


Top tip!

You already produce mountains of valuable content as part of your business-as-usual activities – the proposals, statement of works, project wash-up sessions, comprehensive sales deck. A smart content strategy focuses on re-spinning and re-purposing this existing content into promotional material.


“We wanted to develop our brand and increase our market presence to assist our business development activities. All our content now has a consistent theme from the overall branding to how we market ourselves on different media platforms.”

Alastair Dickson (formerly 2MC)

Make a choice…

If you know what you want, take the blue pill; I’ll stop talking and show you my rate card… But if you’re still undecided, take the red pill and enter deeper into the wonderful world of content marketing…
Take the blue pill...Take the red pill...

Unsplash photo credits …