What makes you better than the rest?
You want to show the world that bigger isn’t always better; that they don’t need to work with The Big Four in order to achieve the best business transformation.
Growing organisations reach a certain size and then start to feel pain. The challenge is how to break through to the next level of their company’s development – but that doesn’t have to involve calling in one of The Big Four…
For them, digital transformation is all about finding the right partner to help them implement the systems, processes and hierarchy that enables them to scale with easy.
By sharing your clients’ success stories, you can show new prospects how your consultancy is the right partner and able to ensure the change sticks – without telling them the precise details of your methodology.
Share your story through content marketing
It sounds cliché, but people really do buy from people. When someone makes a connection on an emotional level, they buy-in to what you’re offering and take action.
This is what content marketing is all about; getting people to see past the factual details of your services to engage on a deeper level – where they’re left feeling like they have no option but to work with you.
Our brains are hard-wired to communicate through stories, and content marketing takes advantage of this; by shifting your mentality from ‘selling’ to ‘teaching’, it ultimately earns trust and loyalty…
Using content marketing as a differentiator
One of the things I love most about content marketing, is being able to apply storytelling technique to engage people on a different level. A lot of consultancies push their credentials, methodologies and throw meaningless phrases around, like ‘trusted adviser’.
When you talk to the audience by sharing a story, you engage them on an emotional level and make them feel something. And at the point where people feel something, they take action.
“When writing on behalf of members of our team, Alice has been able to perfectly capture their individual tone of voice, while reflecting Gate One’s overall brand messaging and positioning. She’s also been able to present our business in an engaging and compelling way to capture the judges’ attention across several award submissions.”Kirsten Hackett, Gate One
Make a choice…
|If you know what you want, knock on door number one; I’ll stop talking and show you my rate card…||But if you’re still undecided, knock on door number two, and enter deeper into the wonderful world of content marketing…|
Unsplash photo credits…