Working as a part of Manor Marketing’s team to support its client with smart content
Manor Marketing is a full-service PR, marketing and sales strategy agency that specialises in the broadcast sector. It had recently acquired a client that had never done any ‘formal’ marketing before and wanted to trial a promotional campaign in the run up to a regional conference.
Creating a smart content strategy, where the content produced was re-spun and re-purposed to extract its maximum value, Manor Marketing needed a copywriter to help deliver the written elements of the promotional campaign.
Having never worked in the broadcast sector before, I knew the briefing was crucial. Sitting with Manor Marketing’s client, the CEO gave me a complete brain dump about the industry, his company and their products. I was then given a 1-pager he’d written to send out to prospects, and there was some, although limited, information on their website.
I used all this to create an article, that would form the centre piece of the campaign, which I then repurposed into:
- A series of press releases to secure media coverage ahead of the event.
- A personal article, which the CEO posted on his LinkedIn profile.
- Updated copy for the client’s website to ensure all the messaging was aligned.
“Alice has done a fabulous job in supporting us with this campaign. She came in and sat alongside us as a member of our team. She was great interacting with our client, and the quality of the work she produced was excellent. Considering she was new to our sector, the client feedback we received from the CEO was very positive. And the article was subsequently printed in one of the major trade publications. We couldn’t have asked for more.”Jennie Marwick-Evans, MD