Helping Managementors to tell the perfect client story
Services provided: case studies
Managementors, an operational change consultancy, strive to leave a legacy of performance improvement by providing the insights, techniques and skills transfer to make sustainable change possible.
To showcase this transformational work, it wanted to create some detailed case studies to tell the clients’ stories.
The briefing information provided by Managementors was out of this world; hundreds of pages of technical detail, client feedback and data found in a number of internal documents, which included proposals, project milestones, completion reports, and client feedback.
Working to a tight structured format, and adopting the company’s tone of voice, I created a number of case studies that were received well internally, and provided future prospects with all the technical detail, business outcomes, and emotional triggers to make them buy into Managementor’s proposition.
“Alice took our existing project documentation, and then liaised directly with our Practice Directors to understand the key messages we needed to pull through in each case study. She was able to work easily within our brand guidelines and reflected our company tone of voice, which ensured consistency with our previous marketing collateral. The end result was really impressive, perfectly telling the story of how the work Managementors performed impacted our clients.”
Director of Internal Operations