Package A: blogging retainer Package K: thought leadership asset Package H: block-booking
Outsource the task of updating your blog with regular, engaging content.

• Briefing time.
• Quarterly content plan.
• Trello board to manage content.
• Weekly blogs (4-5 per month) with content delivered together for review.
• 1x round of revisions.
• 1-month’s notice required to terminate contract.
• 10% discount (normally £740).

Blogging is particularly effective when focused around a core theme or marketing asset.

Use a thought-leadership asset, such as a white paper, report, guide or case study, to establish your authority, and then think about elaborating on the key themes through your blogs.

• Briefing time.
• 1x round of revisions.
If you have a specific project in mind, together we can scope out what that looks like in terms of the content required, my time to create the assets and your deadlines.

A minimum of 3 days is required to block-book.

• Briefing time.
• 1x round of revisions.
• Secures a 10% discount on the total project cost.
£666 per month.   £720 per asset. From £972 per month.

How do I compare?

In the UK, our professional body is called ProCopywriters, and every year it researches, compiles and publishes what the market looks like. In 2020:

  • The average day rate was £379.
  • The majority (74%) charge a per project fee.
  • The average age was 41.
  • The average level of experience was 11.1 years.
  • The majority (32%) are qualified in English language or literature.

Read the report in full…

So how do I compare?

I offer a day-rate of £360, although most of my clients prefer to work on a per-project basis where we scope out what’s needed for a full campaign.

I’m not quite 41, but I have been around a bit — working both in-house and agency side before going solo in 2015. And I’ve written for various IT and tech companies, from startups through to the big vendors.

I’ve been writing copy since I graduated in 2006 with a BA (hons) in Business and Marketing. I’ve always worked in SMEs, and have sat on 2 senior leadership teams where marketing was critical to enabling the business strategies.

“Alice is hugely creative and very quickly understands the nature of the work. She responds quickly and delivers true quality materials.”

Andrea McNeil, True Resilience

The process of working together

  • Typically, we’ll start with a briefing meeting/call so I can ask you lots of questions – but I’ll send you these in advance so you have time to think.
  • You then send me through anything and everything you have to supplement the briefing. This could be brochures, white papers, case studies, presentations…
  • I’ll produce a first draft and send it to you.
  • You will then review and provide any feedback.
  • I’ll incorporate any amends and finalise v2.
  • You can publish and distribute.
  • I’ll invoice you at the end of the month.

Read more about the briefing process…

Stay in touch…