Great. I only want to work with clients who are looking for a long-term relationship because that’s what enables me to do my best work.

The more we work together, the better I understand your brand, the proposition, positioning, messaging…etc. And all the quirks of the language that you like to use – like the client I had who hated words ending with ‘ing’, or the one that doesn’t like sentences starting with ‘And’.

I fully understand that a relationship has to work for both parties. And my terms exist to set expectations from my perspective, born from many years’ experience writing content for many, many companies. So when we start working together, this is what I’d like you to agree to…

I hate legal stuff, which is why everything included within my terms of service exist for a specific reason…

Block booking

I used to offer retainers, but retainers are rubbish. Instead, I realised that what people really need is block booking, where they need certain deliverables creating within a specific timeframe. By offering block-booking instead, it gives my customers what they need. Plus, the 10% discount acts as a thank you for giving me peace-of-mind that I know what work I have coming up within the month.


Worst-case scenario for me is not having enough time to give my clients the help they need. By not allowing hours to roll over I can plan more effectively and ensure I always have the time available to deliver the level of service my clients expect.

Fixed-fee projects

A painful lesson that experience has taught me is that revisions can go on, and on, and on…and on. And the more people involved in a project, the more revisions it seems to need. I get it, everyone has an opinion, and wants it heard. And everyone has personal preference when it comes to specific words and phrases. But capping the number of revisions forces you to ensure you have a good internal process to get everyone’s feedback and send it to me in one go.


Sticking with the subject of revisions, I also need timely feedback, otherwise the project is going to drag – annoying for both you and me. So let’s get it done, get it published and move on to the next part of the plan.


If you’ve paid for the work, it belongs to you. So take it, enjoy it, and repurpose it to give it a new lease of life and work even harder for you.


Once upon a time, I invoiced upon project completion. But this meant some clients were getting 5-6 invoices per month – annoying for them, and a lot of admin for me. Now I keep it simple, invoicing at the end of the month, and I’m yet to have a complaint.


I won’t charge you for travel time, but I will re-charge travel expenses – just as you would do in your business.

Payment terms

Late payments are a huge issue for freelancers. I’ve suffered my fair share, and besides causing me major cashflow issues and time wasted performing credit control duties, it’s plain rude – I delivered the work on time, so I expect to be paid on time. At the moment, the law offers little protection, but I will exert the rights I do have if necessary.

Contract term

The world changes, and being frank, I’d hate for you to hold me to ransom to any of these terms in 10 years’ time. Or to hold you against terms if/when I find a better way to provide copywriting services to you.

“That’s great. But, could you just…”

If there’s a specific reason you want to alter the terms, then absolutely, let’s have a conversation and figure out something that works for us both. Afterall, this relationship is never going to work if you know I’m going to chase you every month for non-payment because your finance team only pays on 30-day terms, or you know you’ll need 2 rounds of revisions to keep your client happy.

Photo by Kelly Sikkema on Unsplash