I have some incredible clients that give me varied and interesting work, covering everything from data centre technologies, to cloud, data and cyber security. I know other copywriters that work for big shiny brands, which I could be jealous about, but I’m not because I genuinely love what I do. 

Plus, I’ve never had any desire to work for the big vendors. For me it’s all about the small guys. There’s something about that entrepreneurial spirit that I just love. In a small business, anything is possible and there’s no fear and no failures, it’s all a learning process in order to achieve the vision.

I even have clients that really push me to the limits of my creativity – urging me to try new techniques and adopt quirky writing styles in order to engage their audience.

So essentially, I’m more than happy and very grateful for the world I live in.

But…

If I was to try something completely random, out of my comfort zone, and essentially the polar opposite of what I do now, I’d love to write for Irregular Choice.

It’s even got a place on our family ‘board of dreams’…

My favourite shoe brand in the world, I love them because they’re different, quirky and colourful. They challenge the norm, making heels out of gnomes, rabbits and Disney Princesses. Teaming leopard print with glitter, neon pink with mint green, and adding accents of teddy bears, unicorn horns and flashing lights… 

At Irregular Choice, anything is possible, and that’s a world I want to live in.

Being a mummy, life it hard. And being a freelance mummy, at times it’s really tough. I can be covered in sticky finger prints, have a bit of Weetabix smeared across my shoulder and socks that never match, but when I put on a pair of gorgeous glittery heels, I feel like a princess. And when I’m wearing them to a client meeting, they remind me that anything is possible.

Writing for Irregular Choice would be a thank you for the confidence boost, and a thank you reminding me that I’m more than a mummy, a wife, a copywriter, or the 101 other labels I could put on myself.

But more than that, writing for Irregular Choice would push me beyond anything I’ve done before. To date, my whole career has been in the realm of B2B marketing. Writing for Irregular Choice, I’d have to transition to the world of B2C…

It would force me to learn what that entails, and practice to perfect the technique…

It would force me to get crazy creative in a way I’ve never tried before…

And it would allow me to write about something I actually know about, because as much as I love software, I’ve never coded anything in my life!

So for a bit of pure self-indulgence, if I could pick to work with any brand in the world, it would be Irregular Choice!


Photo by Kelly Sikkema on Unsplash