I don’t think it’s about ‘finding’ the time, it’s about prioritising the time.

Many years ago, I worked for a PR and marketing communications agency. One of my responsibilities was time tracking, because in order to be profitable we could only afford to spend a certain number of hours on each client.


We also had to spend adequate time on our own work to promote ourselves, and also prove that we ‘had skin in the game’ and were doing all the things we were recommending our clients did.

There was a magical time split: 85% of our time should be billable, and 15% of our time was to only be spent on our own work – if you didn’t hit that percentage, it signalled there would be trouble ahead.

And this 85/15 split was also commonplace in the consultancies where I worked in-house. Here, the developers and engineers were always expected to be 85% billable.

So this idea of 15% of my time being reserved as time to spend on me, is something that’s been ingrained in my thinking from the very start.

Within my business, I know that if I tried to squeeze an article in every week it would never happen – I always have a lot of client work, and will try wherever possible to accommodate those last minute requests, so of course my own work will be the first thing to be cut off the ‘to-do’ list.

Therefore, I block-out a chunk of time every month, usually 1-2 days.

If I know this time is off-limits well in advance, it’s easy to plan client work around it, and allow myself the time to spend on my business.


It feels like a lovely treat to look forward to every month. Those days are precious where I can write about anything I want to and it’s all for me. It feels completely selfish and I love it!

By writing my content in big chunks, I start to build up a library of content. Then it doesn’t matter how busy I get with client work because I always have something ready to post.

Photo by Kelly Sikkema on Unsplash

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