It’s easy for blogs to get tired, especially if you’re writing about the same subject matter. You reach a point where you feel like you’ve said everything there is to say, explored every angle and now you’re starting to repeat yourself.
I’ve been there.
The best advice I can give is to stop. Close your document and walk away from the laptop. If you’re bored of writing, it’s going to come across in your words and your visitors will be bored reading it. You want people to feel inspired by your content and compelled to do something as a result of reading it – ideally contact you or share it with their network.
The following are my top 4 tips to inject some life into your blog…
1. Get a new writer
This isn’t a pitch, I promise. If your current writer is tired of writing about the same stuff, get someone else to contribute. Their fresh eyes and new take on the situation will give your content an instant boost. This person could sit within your organisation, or they may be external. They could even be the industry ‘celebrity’ or thought leader that you ask to contribute a guest post.
2. Change the media
Nothing (as far as I know!) says that blogs need to be written – even if there is there’s nothing stopping you from mixing it up with some interesting graphics to illustrate your point. And think about dropping in some videos. They don’t need to be high budget, Hollywood blockbusters. I’ve seen some incredibly engaging videos made on a mobile phone. The bonus of using video is that people get a sense for who you are since your personality is there for them to see on the screen.
3. Write about something else
You might be trying to sell one product, but that doesn’t stop you writing about other things that interest you. In fact, talking about all the periphery areas demonstrates your expertise and knowledge of how your offering sits within the wider business context.
4. Re-purpose existing content
If you’ve been blogging for a while, you’ll have a wonderful library of rich and interesting content. Take the time to look through your older, or best performing, posts and think about whether you could update them, or explore a different angle.