🧁 Does it answer the brief?
🧁 Have you written appropriate to the audience?
🧁 Is it on topic? What is the key takeaway you want the reader to have?
🧁 Is there one clear point per paragraph?
🧁 Do your links work?
🧁 Have you used a consistent tone (1st vs. 3rd person, corporate vs. personal, friendly vs. formal…)?
🧁 Have you used a consistent tense?
🧁 Are claims backed up with references?
🧁 Have you overused punctuation (em dash, exclamation marks, ellipsis…)?
🧁 Have you checked products/companies/brands are spelt correctly?
🧁 Have you adhered to what the brand guidelines say about writing style?
🧁 Have you adhered to client preferences (not starting sentences with ‘and’ or ‘but’)?
🧁 Have you checked for SEO?
🧁 Have you removed uncertainty (possibly, probably, might…)?
🧁 Did you delete nothing words (‘that’) and change horrible words (‘solutions’)?
🧁 Are you within the wordcount?
🧁 If you only read the headings, does you still get the key message?
🧁 Have you read it aloud to check it sounds right?