Yes. Every day without fail.

I’ve worked my backside off to get a good education, and carved a career that would see me realise my ultimate business goal – to own my own company. But turning freelance in 2015, and then transitioning to a limited company in June 2019, I still spend every day questioning whether I’m ‘good enough’.

Every time I approach a company that I really want to work for, I question why they’d ever want to work with me…

When I click ‘send’ on the email that sends a piece of work for review, I immediately skip a breath and await criticism…

And when a client email lands in my inbox, I hold my breath and put off opening it for as long as possible, fearing the worst.

But it’s never as bad as I think. And actually, I think that imposter syndrome can be a good thing – it drives me to continue improving and developing my skills so I can be the best copywriter I can possibly be.

The best advice I can give is to keep a little (purple!) book, and fill it with all the wonderful things in your life – from the client feedback you receive, to the lovely comments from your friends in the community and all the ‘small’ wins that make you smile every day. Then when that nasty imposter syndrome hits, simply flick through the pages and know that you are amazing, and you’ve got this.


Photo by Kelly Sikkema on Unsplash