While I do indulge in some social media platforms to promote my business and to help with my continuous professional development, it’s not a service I actively promote.
Social media is such a specialist area. And within social media, you’re unlikely to find someone who’s proficient across all platforms – everyone is going to specialise in something.
If you’re thinking about social media for your business, my advice would be to:
- Identify what it is that you need social media to deliver to your business
- Identify what social platforms your customers are present on
- Ensure you can dedicate enough time and effort to be present on those platforms
Engaging your customers/prospects on social media is a wonderful thing – connecting in this way always makes you feel like you’re forming a relationship on a deeper level. For this reason, I’m a big advocate that your content should really come from you – afterall, it’s you that your customers/prospects are trying to get to know.
I know some wonderful freelancers that specialise in the realm of social. They’re up-to-date on all the latest developments, able to advise on how to best engage on each platform, as well as assist with the administration.