Let’s move your prospects past the blockers that stop them becoming your clients. I spent 10 years focused on lead generation and pipeline conversion as a B2B marketer before becoming a professional B2B copywriter in 2015. Since then, I’ve written promotional content for 150+ IT and tech companies and learned A LOT of lessons about what does/doesn’t work.
To talk to me about your content, please email hello@alicehollis.co.uk
Agencies, management consultancies, and tech companies choose me as their B2B tech copywriter because…
🧁I talk tech to non-tech executive audiences. My specialist subjects are digital transformation, cloud computing, data & analytics, SaaS and software, and cybersecurity.
🧁I ghostwrite blogs and articles on behalf of senior leaders and subject matter experts, so they’re not taken away from their business priorities.
🧁I create customer stories and case studies in a way that allows you can use them in all your content.
🧁I’m skilled at repurposing content – like re-spinning events into white papers – to extend the life of your campaign.
🧁I’m also the only executive ghostwriter who offers The Cupcake Promise!
The value you get from a professional B2B copywriter
Whether you’re too busy or simply can’t find the words to express your ideas, I promise to deliver more than words®.
Find the details that matter
Sometimes it’s hard to communicate clearly on a topic you’re close to.
It takes an outsider (with B2B marketing savvy!) to structure your expertise into a cohesive, compelling message.
Add substance to ideas
Are you bursting with ideas and opinions on your chosen topic? Great, I love that!
I’ll add weight to your copy by wrapping it in deep research and commentary.
Make it personal
It’s not always easy to write about yourself.
A good ghostwriter will mimic your voice, while infusing your copy with genuine personality. It’s a piece of cake!
B2B copywriting & ghostwriting services
If you can’t see what you’re looking for, please email hello@alicehollis.co.uk. If I can’t help, I promise to put you in touch with someone who can.
Short-form content
Including blogs for SEO, thought leadership articles and tactical FAQs to support your sales team.
Long-form content
Including gated content like white papers and reports, and repurposing events into long-form content.
Customer stories
Including long case studies, shorter customer success stories, and award submissions to recognise your work.
"The end result was really impressive, perfectly telling the story of how the work Managementors performed impacted our clients."
Director of Internal Operations
"She knows our business and is always challenging us and looking for new things we could try to optimise our conversion rate."
Digital Marketing Manager
“She was great interacting with our client, and the quality of the work she produced was excellent.”
Managing Director
"She gets to grips with our customer's business needs quickly and easily and never fails to deliver fantastic copy."
Director
"Alice is hugely creative and very quickly understand the nature of the work."
Managing Director
“Alice is a very talented copywriter. One of her biggest assets is her creativity.”
CEO
"I am always amazed how she can take my ramblings and make them into coherent pieces."
Director
"We have found her to be an invaluable asset to our business. She has a ‘can do’ attitude and is very easy to work with."
Director
“Brings an entirely new take to the content which hadn’t been considered before from ‘inside’ the project.”
Marketing Manager
"If you're looking for pithy, straight to the point copy then look no further! Alice always seems to get it right first time, responds quickly and is honest and fun. What more could you want?"
Director
“She ‘gets’ our briefs, is fun to work with too – oh, and she makes amazing cakes!”
Marketing Manager
“Very happy that Alice has managed to put our waffle into some sense and articulate a strong message.”
Head of Sales
"She is a true professional and her expertise and delivery always exceed our expectations."
Account Manager
“Using Alice to ghost write the risk management series was incredibly effective."
COO
“Alice very quickly got to grips with our tone of voice and our messaging, as well as understanding the marketplace we operate in."
Marketing Manager
"She really cares about what she works on, its’ not just a matter of winning business, she genuinely wants to add value.”
CEO
"I love that I can give her a simple keyword and know she’ll come back with quality content that’s fully researched and engaging."
Digital Marketing Manager
"Alice is creative, diligent, super efficient, knows the meaning of the word 'deadline' and always exceeds the brief."
Director
“A thorough, accurate and creatively driven copywriter who always delivers work before the deadline.”
European Campaign Manager
"All our content now has a consistent theme from the overall branding to how we market ourselves on different media platforms."
Sales Director
"In the first quarter of publishing weekly blogs to our website, we averaged +175% more views per month."
Marketing Manager
"It's great to see how she has helped our brand reach the next level, and she's adopted our tone of voice amazingly quickly."
Social Media Executive
"When writing on behalf of members of our team, Alice has been able to perfectly capture their individual tone of voice, while reflecting Gate One's overall brand messaging and positioning."
Marketing Campaign Manager
"Alice writes engaging thought leadership content, based on our brief but also substantial research that attracts people to our brand."
CMO
"It's an absolute pleasure working with Alice - she's reliable, effective and creates texts out of our (sometimes vague) ideas within hours!"
Social Media Executive
Working with a professional B2B copywriter
Outsource your content to me and I aim to keep things as simple as possible.
🧁Brief: this could be something you’ve written, a phone call, or a few bullet points in an email.
🧁Research: I perform this all myself and will scour your website for existing content to reference.
🧁Skeleton: I’ll send you the outline with an accompanying video to talk you through it, ready for you to review and approve.
🧁v1: typically I’ll draft this within 3-days of receiving your feedback.
🧁Amends: as standard I include 2x rounds of revisions.
If you’re a detail-orientated person like me, you can see my working process mapped out in full here:
Ask me anything
(I’m an open book!)