I love a good plan. I love it, because with a plan in place you have greater control over whether you succeed and can identify the important ‘lessons learned’.

Every good marketer works a quarter in advance, so they have everything they need to give their campaigns the greatest chance of success. Therefore, if you’re looking to start 2021 with a healthy pipeline, we need to put the mechanisms in place now to start generating that drip feed of leads.

Within this newsletter I want to share everything you need to set you up for success.

So let’s get started…


Use content to give, give, GIVE!

Sharing your skills, knowledge and experience through content isn’t about giving away the company secrets. It’s about showing your audience how you can guide them to overcome a particular challenge or take advantage of a new opportunity. 

Because of their content strategies:

Atech Support has enjoyed 383% more website traffic driven by its insightful blog content, which is converting into a drip feed of leads.
Read the case study… 

Exonar has seen hundreds of downloads of its thought leadership content, which distils its research into practical advice for its audience.
Read the case study… 


So why is content so effective?

Because it delivers the right message, to the right people, through the right channel, at the right time. 

In signing up to receive more than words via email, you already have access to The Content Framework… 

Now I’m giving you ‘The Little Book of…Content Strategy’ – 100-pages that detail how to use the framework to map your content requirements onto your sales pipeline and how you can be really smart about creating those assets.


So what’s stopping you from getting started?

Worried you’re “too busy”?

Meet Susanne…

She’s the VA that just gets stuff done – I should know, she takes care of my admin so I can focus on the areas where I add the most value to my business. 
Say hello to Susanne!

Struggling to get everyone on the same page?

Meet Emma…

A licenced Insights practitioner, Emma enables teams to work together more effectively by helping them to understand their styles, strengths and value. 
Say hello to Emma!

Need an extra pair of hands?

Then go and follow these 3x fabulous freelance marketers…


Your 1 job for today…

Answer this question: what’s causing you the biggest pain at the moment?

  • Finding new sources of leads?
  • Boosting your online presence?
  • Keeping existing users happy?

Whatever the problem, in simply identifying what it is, you can immediately see where content will have the biggest impact on your business, and how to focus your efforts.


Don’t you just love it when a plan comes together?!

So there you have it – everything you need to start securing a solid pipeline for 2021. But as always, if you have questions please shout – I’m always here when you need me.

Thanks
Alice


Read more about content strategy on the blog…