Posts in White papers

You talk about repurposing white papers, but how does this work in practice?

Creating good content takes time and effort, You want to get the most out of your investment, which is why repurposing content is one of the most valuable marketing tactics at your disposal. As well as being an effective way of generating inbound leads, it gives you the ability to personalise your content and the freedom to write on a multitude of subjects from various angles.

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Why is thought leadership content important?

It creates a strong brand

Nearly half (46%) of business owners have invested in publishing books or thought leadership content. That’s because it’s great for building a strong brand since it demonstrates that you have something of value to share with your audience, whether exploring new ideas/trends, sharing best practice or attempting to challenge the status quo with new thinking.

Thought leadership helps you to communicate more clearly, challenges the way your customers think, and uses research, data and industry insights to back up your position and enforce your credibility.

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What is thought leadership content?

Thought leadership. A bit of a marketing buzz word, because who doesn’t want to be seen as a thought leader? I can’t imagine you sit in your board meetings saying:

“Oh yes, the best way to achieve 3x coverage for our pipeline is being a sheep and following what our competition is doing.”

Or maybe you do? In which case that’s going to cause you much bigger problems.

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