Arguably, every piece of content you create should involve some form of thought leadership – otherwise what’s the point? You’re simply regurgitating someone else’s work.
Read MoreWhat types of thought leadership content should we write?
Posts in Thought leadership
Where does thought leadership content fit into the sales cycle?
Your sales strategy will comprise 2 things:
- The ‘low hanging fruit’, ‘quick wins’ or other jargony phrase that means sales today.
- The long game, aka establishing the mechanisms that deliver a steady drip feed of leads that sustain your business for tomorrow.
Thought leadership content falls into the latter category because it should form part of a broader campaign that builds momentum around a particular topic/trend/idea/product/service.
Read MoreWhy is thought leadership content important?
It creates a strong brand
Nearly half (46%) of business owners have invested in publishing books or thought leadership content. That’s because it’s great for building a strong brand since it demonstrates that you have something of value to share with your audience, whether exploring new ideas/trends, sharing best practice or attempting to challenge the status quo with new thinking.
Thought leadership helps you to communicate more clearly, challenges the way your customers think, and uses research, data and industry insights to back up your position and enforce your credibility.
Read MoreHave you experience of writing white papers?
Yes! I have a lot of experience of writing white papers!!
Arguably, in the IT and tech world, white papers are the most important assets you can create, effective at positioning you as a thought leader because they detail elements of your skills, knowledge and experience…
And they’re great for lead generation.
Read MoreWhat is thought leadership content?
Thought leadership. A bit of a marketing buzz word, because who doesn’t want to be seen as a thought leader? I can’t imagine you sit in your board meetings saying:
“Oh yes, the best way to achieve 3x coverage for our pipeline is being a sheep and following what our competition is doing.”
Or maybe you do? In which case that’s going to cause you much bigger problems.
Read MoreThe writing process
When it comes to the writing process, I don’t think there’s one ‘perfect’ way – I don’t believe that any professional writer would say:
“If you follow these x steps, you’ll produce the perfect piece of copy every time.”
Read MoreWriting hacks from 16 of the industry’s best copywriters
With his sights set on the C-suite, my husband recently started an MBA with the Jack Welch Institute. As with any university course, there are a lot of assignments and essays to write so he asked me for some pointers.
Read MoreContent marketing strategy: it’s all about altering the perspective
You already have a lot of wonderful content in your business, but you won’t see its true value until you alter the perspective…
Read MoreHow to write a killer article every time
I can’t even begin to calculate the number of articles I’ve written during my career, but over the years I’ve devised a fail-proof style that always yields impressive results…
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