The Ultimate Guide to Content Creation ensures you have every angle covered – from target audience to brand, channels, content creation and how to extend your reach – you’ll want look seriously impressive presenting your master plan for world domination!Read More
The Little Book of…Content Strategy is 100-pages that detail how to use The Content Framework to map your content requirements onto your sales pipeline and how you can be really smart about creating those assets…Read More
The Little Book of…Content Marketing is 60-pages providing a whistle stop tour of written content, helping you to understand where each type is best put to use…Read More
3 simple copywriting techniques to help you spice up your copy…Read More
I’ve always known that brand was important. But it wasn’t until I’d worked for 5x years as me, and then 1x year under a brand, that I realised the value it delivers.Read More
By learning the lessons from these 4 brand failures, you can create a strong brand that shines for all the right reasons…Read More
With these 11 ingredients, you can bake a brand that’s strong and delivers more value to your audience (and your bottom line!)…Read More
I was hacked. It was December 2019 and I was copied into an email from a client that was forwarded onto their finance department, requesting immediate payment for a late invoice. Given I’d only invoiced a few days previously and my terms are 14 days, I knew this was odd…Read More
Marketing is responsible for building the pipeline, which sales then convert and close. And yet so often sales is out on its own trying to win the big deals, leaving marketing to sit indulging in ‘fluffy’ things.
When sales and marketing aren’t in alignment, it puts the business at a serious disadvantage:
- The sales team lacks the pipeline it desperately needs to go after.
- The business lacks the feedback mechanism to know what the market is after and therefore how to position your product/service.
- And considering that just 1 in 10 companies is prepared to sit face-to-face with a member of your sales team, you need another way to talk to your audience.
In just 5-minutes you can learn 35 things from #CopyCon20 without losing a day’s work attending the event…Read More