Posts in Strategy

…and then I decided I had to sponsor The Reading Café

When I think back to my childhood, some of my happiest memories are found on the pages of books.

Whether it was refusing to get out of bed on a Saturday morning because I was so engrossed in Matilda, packing a bag of books to go and sit in the tree in the garden, or cuddled up having bedtime stories with my Dad, reading was my escapism from the harsh realities of my world.

Through education, I knew my future success was reliant on the knowledge locked within my textbooks and lying on the shelves of the libraries.

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What are the main steps involved in the process of building a content strategy for your blog?

Step 1: define its purpose

Before you start building a content strategy for you blog, you need to determine its purpose – what do you need it to achieve?

For example: within my business, I want to be able to demonstrate that I have ‘skin in the game’, that I’m not just telling people to blog and blog regularly, but that I actually do it too. I also want to be able show I’m a credible copywriter and that I can actually do what I say I can do. And to prove my worth.

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How should I measure my blog success?

Why are you blogging in the first place?

There’s no point creating content for content’s sake – that’s never going to add value to your business. Before you started writing your blog, you should have determined why you thought you needed one in the first place and what return it would need to give to your business in order to be successful.

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