Posts in 4: Other…

Say hello to…Sara Donaldson, editor, copywriter and creator of brand books and editorial guides

“Helo! For this months’ newsletter I’ve interviewed to fabulous freelancers.”

First impressions matter. So did you shudder at the missing ‘l’, cringe at the misused apostrophe, or was it the wrong ‘to’ that hit you hardest? What’s your first impression of me? And how does it make you feel about my ability as a copywriter?

Spelling, punctuation and grammar (SPaG) is never a ‘nice to have’, it’s essential for you to come across as credible, for your business to maintain its professionalism and for your communications to be clear and free of any misunderstandings.

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Say hello to…Bhavini Lakhani, graphic designer

What makes a brand?

To the uninitiated, it’s ‘just’ a logo – a cute little icon that people associate with your company. But a brand is so much more than that…

A brand encompasses everything about your company. Every time someone encounters your company and your people, they’re forming an opinion about your brand and judging whether they want to engage with you. Therefore, you need to ensure that regardless of whether someone finds you on your website, on social media, in a magazine or in person at an event, they have the same experience.

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Say hello to…Dave Smyth, web designer and developer

Did you know…94% of first impressions relate to your site’s web design[1]?

And guess what…

You have precisely 0.05 seconds before your visitor is going to decide whether they like your site or not[2].

Investing in a website is one of the best things you can do for your brand and your pipeline. Three-quarters of us admit to making credibility judgements based on a company’s website design[3]. So ensuring that yours comes across as professional, while showcasing your brand personality, is a sure-fire way of catching your audiences’ attention and hooking them in.

But then what?

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Say hello to…Kat Dooney, social media consultant

Does social media actually generate leads? Or is it the ultimate procrastination tool?!

I’ll be the first to admit that I spend far too much time on Twitter. It’s so easy to emerge myself in that world, lost in a thread, engaged in a weekly Twitter chat or off on a tangent reading someone’s latest post after clicking on a link.

But isn’t that the point of social media?

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Content marketing 101

A couple of weeks ago I was talking to a new prospect. He was really keen to start using content to promote his business and start generating some leads for his pipeline. The conversation was great because he shared my passion for content marketing…

Or so I thought. Things quickly started to unravel when I realised that what he thought of as ‘content marketing’ was vastly different to my understanding, because he ended up choosing to work with a telesales agency.

It reminded me of another opportunity I’d won last year – even though my client and I were using the same words in conversation, what we meant by ‘blog’, ‘article’, ‘case study’, ‘thought leadership’ was wildly different.

The failure is completely mine. Rather than assume we were speaking the same language, I should have ensured that each conversation started with us both being on the same page. Therefore, I thought I would share a whistle stop tour of the wonderful world of content marketing…

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Say hello to…Emma Busby, licenced Insights practitioner

Arguably, your people are your biggest asset. Without them, nothing would happen – or it would certainly make your life far busier and more stressful. It’s true that ‘people buy from people’ – your people. And when you’re looking for that elusive ‘USP’, the reality is that the one thing you possess that no-one else does is your people.

You’ve hired some really smart people who are capable of making your vision a reality. But those people need to be happy at work if they’re to perform to the best of their abilities.

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