Posts in 4: Other…

Digital transformation statistics 2022

Get your hands on 21 statistics about digital transformation from leading analysts and research houses.


The impact of COVID-19 on digital transformation

Pre-pandemic, only 15% of companies prioritised digital transformation. In 2021, every company took steps to move technology into every part of their business. (Forrester)

At the start of the pandemic, in just a few months, companies accelerated the digitisation of their internal operations by 3-4 years. And the share of digital or digitally enabled products in their portfolios by 7 years. (McKinsey)

Despite executives believing it would take 454-days to implement remote working during COVID-19, on average it took just 10.5-days. (Statista)


Digital transformation market size

In 2022, spending on digital transformation is projected to reach $1.8 trillion. By 2025, global digital transformation spending is forecast to reach $2.8 trillion. (Statista)

By 2023, digitally transformed organisations are projected to contribute to more than half of the global GDP, accounting for $53.3 trillion (IDC).

91% of businesses are engaged in some form of digital initiative. (Gartner)


Digital transformation strategy

87% of senior business leaders say digitalisation is a priority. (Gartner)

89% of organisations have plans to adopt a digital-first business strategy. (IDG)

Critical success factors for digital transformation: (McKinsey)

  • Having the right, digital-savvy leaders in place.
  • Building capabilities for the workforce of the future.
  • Empowering people to work in new ways.
  • Giving day-to-day tools a digital upgrade.
  • Communicating frequently via traditional and digital methods.

Digital transformation benefits

45% of companies reported higher net revenue growth following their digital transformation. (Deloitte)

High-tech B2B companies report a 10%-20% cost reduction and revenue growth of 10%-15% from transforming their customer experience processes. (McKinsey)

56% of CEOs say that their digital improvements have already increased profits. (Gartner)


Impact of digital transformation on organisational processes

Despite 87% of companies thinking digital will disrupt their industry, only 44% are prepared for it. (Deloitte)

Only 11% of business executives believe their current business models will be economically viable through 2023. (McKinsey)

70% of companies either have a digital transformation strategy in place or are working on one. (Tech Pro Research)


Impact of digital transformation on people

By 2030, automation will eliminate 29% of jobs, while contributing 13% to job creation. (Forrester)

Digital skills are important in today’s workplace. 54% of all employees will need significant reskilling by 2022. (World Economic Forum)

Companies that focus on culture are 5x more likely to achieve breakthrough performance than companies that neglected culture. (BCG)


Impact of digital transformation on technology

By 2022, 70% of enterprises will deploy hybrid/multi-cloud management across their digital infrastructure. (McKinsey)

By 2023 more than half of new infrastructure will be deployed at the edge. (McKinsey)

By 2025, at least 90% of new enterprise apps will insert AI technology into their processes and products. (IDC)


Need some help with your content?

As a B2B copywriter who specialises in digital transformation, I have a lot of experience writing about cloud, cybersecurity, and data and analytics for C-suite and senior business leader audiences. Take a look at my services & pricing here…

Cybersecurity statistics 2022

Get your hands on 15 statistics about cybersecurity from leading analysts and research houses.


Cybersecurity market

88% of UK companies have suffered a breach in the last 12-months. (VMware)

By the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population. (Gartner)

98% of organisations expect their overall security budget to either increase or remain the same over the next 12-months. (IDG)


Biggest cybersecurity risks

The most common initial attack vector is compromised credentials, which is responsible for 20% of breaches. (IBM)

Every 19-seconds a small business in the UK is successfully hacked. (Hiscox)

78% of CISOs have 16 or more tools in their cybersecurity vendor portfolio. 12% have 46 or more. (Gartner)


Cybersecurity weaknesses

FTSE 250 companies have an average of 35 systems exposed to the Internet. (CSO)

The average time to identify a breach is 228-days. (IBM)

A third of breaches in 2021 were due to insider threats. (Forrester)


Cybersecurity strategy

Just 31% of UK organisations have performed a cyber risk assessment in the last year. (UK Government)

“Organisations seeking to protect their information assets in this day and age must remain cognizant of evolving threats and design security controls that remain effective not only against the threats of today but also provide protection against the unknown threats of tomorrow.” (IDC)

By 2025, 60% of organisations will use cybersecurity risk as a primary determinant in conducting third-party transactions and business engagements. (Gartner)


Impact of poor cybersecurity

Average cost of a UK data breach: $3.88 million – the highest in 17 years! (Ponemon Institute)

38% of organisations have lost business due to security issues. (Forrester)

60% of small businesses that are victims of a cyber-attack go out of business within 6 months. (Cybercrime Magazine)


Need some help with your content?

As a B2B copywriter who specialises in digital transformation, I have a lot of experience writing about cloud, cybersecurity, and data and analytics for C-suite and senior business leader audiences. Take a look at my services & pricing here…

Data & analytics statistics 2022

Get your hands on 15 statistics about data and analytics from leading analysts and research houses.


Data analytics market

The 2.5 quintillion bytes of data we create every day is useless unless we crunch it using big data analytics. (Finances Online)

By 2025, annual revenue from the global big data analytics market is expected to reach $68.09 billion. (Statista)

61% of IT decision-makers agree that the pandemic accelerated their organisation’s data-driven strategy. (IDG)


Data analytics strategy

80-90% of the data we generate today is unstructured. (CIO)

“Leveraging data for insights into everything from internal business operations to the customer journey is top of mind and of strategic importance.” (IDC)

97.2% of organisations are investing in big data and AI. (New Vantage)


Data analytics trends

By 2025 there will be 55.7 billion connected devices worldwide. (IDC)

Data fabric: reduces time for integration design by 30%, deployment by 30% and maintenance by 70%. (Gartner)

AI adoption continues to rise. The business functions where it is most common are service operations, product and service development, and marketing and sales. (McKinsey)


Data analytics benefits

The top 3 benefits organisations get from using analytics: improved efficiency and profitability (63%), faster and more effective decision making (57%), and better financial performance (51%). (Finances Online)

54% chance of enhanced operational process control, 52% for a better understanding of consumers as well as 47% for effective cost reduction. (Analytics Insights)

Companies that use big data increase their profits by 8%-10%. (Finances Online)


Data analytics challenges

Only 46% of IT decision-makers say their company has a clearly defined and communicated data and analytics strategy. (IDG)

95% of businesses cite the need to manage unstructured data as a problem for their business. (Forbes)

Barriers to the effective use of analytics: data privacy and security programmes (49%), limited access to data (33%), and lack of training (29%). (Finances Online)


Need some help with your content?

As a B2B copywriter who specialises in digital transformation, I have a lot of experience writing about cloud, cybersecurity, and data and analytics for C-suite and senior business leader audiences. Take a look at my services & pricing here…

Cloud computing statistics 2022

Get your hands on 15 statistics about cloud computing from leading analysts and research houses.


Cloud computing market

With a 10.9% growth rate for the demand for servers, ethernet switches, and enterprise storage, spending on IT infrastructure will reach $55.7 billion by 2022. (IDC)

By 2022, 90% of enterprises who purchase public cloud IaaS will do so from an integrated IaaS and PaaS. (Gartner)

By 2028, the world’s cloud storage industry is predicted to be worth $390 billion, with a CAGR of 26.2%. (Fortune Business Insights)


Cloud strategy

At the end of 2021, 67% of all enterprise infrastructure was cloud-based. (IDC)

92% of enterprises have a multi-cloud strategy, 82% have a hybrid cloud strategy. (Flexera)

90% of organisations say their cloud usage is higher than initially planned due to COVID-19. (Flexera)


Cloud computing trends for 2022

80% of consumers list sustainability as the most important issue to consider when evaluating organisations. (Accenture)

Cloud optimisation is the highest priority – 76% of organisations assess their success in the cloud by cost efficiency and savings. (Flexera)

By 2024, 80% of enterprises will overhaul relationships with suppliers, providers, and partners to better execute digital strategies. (IDC)


Problems with cloud computing

30% of cloud spend is wasted. (Flexera)

Managing data in multi-cloud environments is the biggest cloud challenge – cited by 60% of enterprises. (Statista)

The main difficulties in terms of cloud security are cloud misconfiguration (68%), illegal access (58%), and unsecured API (52%). (Check Point)


What drives the demand for cloud computing

71% look for speed improvements, 63% want greater flexibility, and 57% desire improved customer support. (IDG)

94% of businesses experience significant online security improvements after moving their data to the cloud. (Salesforce)

80% of companies report operational improvements within the first few months of adopting cloud. (Multisoft)


Need some help with your content?

As a B2B copywriter who specialises in digital transformation, I have a lot of experience writing about cloud, cybersecurity, and data and analytics for C-suite and senior business leader audiences. Take a look at my services & pricing here…

More than words®

I entered the realm of freelance back in 2015. But in 2020 I launched my brand — More than words® — to better encapsulate the value you get when you choose me as your B2B copywriter:

…because copywriting is more than writing. It’s the techniques and principles that bring words to life, such as structure, storytelling and behavioural science.

…because I’m more than a copywriter. Before freelancing I spent a decade working as a B2B marketer for small IT and tech companies so I understand your world.

…because I’m more than a freelancer. You might engage me to write copy, but I’ve sat on two senior leadership teams and have experience of being part of board-level discussions and decisions.

…because I’m more than Alice Hollis Ltd. I’m a mummy and a wife, and I appreciate the finer things in life like gin and sparkly shoes, so I want to get to know you and what makes you tick.

…because I’m about more than the work. Beside writing I also love baking, which is why I bring freshly baked treats to every meeting – it’s my cupcake promise! – and volunteer at Free Cakes For Kids.

…because life’s about more than money. I love what I do and I want the next generation of writers to be inspired to create wonderful words, which is why I sponsor The Reading Café.

Say hello!

Say hello to…Martin Brooks, accountant

Whether you’re running a growth business, or a lifestyle business, it’s important that every owner keeps a tight rein on its company finances.

But why would you want the hassle of doing this yourself?

If the looming threat of the taxman isn’t enough to give you sleepless nights, then perhaps the fact that over half (51%) of SMEs think they pay too much in tax[1] might. Or maybe the fact that the admin tasks that sap the most time are tax accounting (19%) and payroll (18%)[2].

Read More

Say hello to…Taylor Beavis, independent financial adviser

Despite 80% of parents believing that a life insurance policy would protect their family, nearly half haven’t yet got one[1]. Can you imagine, the worst thing possible happens and your partner and child(ren) could be kicked out of the family home because they can’t afford to stay without your income.

Then there’s the fact that nearly 42% of people are unhappy with their current financial position[2], which shouldn’t be that surprising when you learn that 46% of all UK adults admit having low knowledge about financial matters[3].

Read More