Blogging isn’t just about promoting yourself – it serves a strategic purpose too…
Read MoreWhat blogging can teach you about your target audience
Posts in Lead generation
How to use blogs to increase conversions in your sales funnel
If you’re wondering how to increase conversions, these are some simple ideas to help you get creative with your blog…
Read MoreLet’s talk about call-to-actions…
In this blog I share some tips and tricks for getting your audience to click your call-to-action…
Read MoreRethinking lead generation for a remote world
Rethinking lead generation for a remote world: with these 5 free assets you’ll have everything you need to kickstart your lead gen and reach your prospects when they’re busy working from home…
Read MoreSay hello to…Dave Smyth, web designer and developer
Did you know…94% of first impressions relate to your site’s web design[1]?
And guess what…
You have precisely 0.05 seconds before your visitor is going to decide whether they like your site or not[2].
Investing in a website is one of the best things you can do for your brand and your pipeline. Three-quarters of us admit to making credibility judgements based on a company’s website design[3]. So ensuring that yours comes across as professional, while showcasing your brand personality, is a sure-fire way of catching your audiences’ attention and hooking them in.
But then what?
Read MoreSay hello to…Kat Dooney, social media consultant
Does social media actually generate leads? Or is it the ultimate procrastination tool?!
I’ll be the first to admit that I spend far too much time on Twitter. It’s so easy to emerge myself in that world, lost in a thread, engaged in a weekly Twitter chat or off on a tangent reading someone’s latest post after clicking on a link.
But isn’t that the point of social media?
Read MoreContent strategy: need pipeline for 2021? Let’s start planning…
I love a good plan. I love it, because with a plan in place you have greater control over whether you succeed and can identify the important ‘lessons learned’.
Every good marketer works a quarter in advance, so they have everything they need to give their campaigns the greatest chance of success. Therefore, if you’re looking to start 2021 with a healthy pipeline, we need to put the mechanisms in place now to start generating that drip feed of leads.
Within this newsletter I want to share everything you need to set you up for success.
So let’s get started…
Use content to give, give, GIVE!
Sharing your skills, knowledge and experience through content isn’t about giving away the company secrets. It’s about showing your audience how you can guide them to overcome a particular challenge or take advantage of a new opportunity.
Because of their content strategies:
Atech Support has enjoyed 383% more website traffic driven by its insightful blog content, which is converting into a drip feed of leads.
Read the case study…
Exonar has seen hundreds of downloads of its thought leadership content, which distils its research into practical advice for its audience.
Read the case study…
So why is content so effective?
Because it delivers the right message, to the right people, through the right channel, at the right time.
In signing up to receive more than words via email, you already have access to The Content Framework…
Now I’m giving you ‘The Little Book of…Content Strategy’ – 100-pages that detail how to use the framework to map your content requirements onto your sales pipeline and how you can be really smart about creating those assets.
So what’s stopping you from getting started?
Worried you’re “too busy”?
Meet Susanne…
She’s the VA that just gets stuff done – I should know, she takes care of my admin so I can focus on the areas where I add the most value to my business.
Say hello to Susanne!
Struggling to get everyone on the same page?
Meet Emma…
A licenced Insights practitioner, Emma enables teams to work together more effectively by helping them to understand their styles, strengths and value.
Say hello to Emma!
Need an extra pair of hands?
Then go and follow these 3x fabulous freelance marketers…
Your 1 job for today…
Answer this question: what’s causing you the biggest pain at the moment?
- Finding new sources of leads?
- Boosting your online presence?
- Keeping existing users happy?
Whatever the problem, in simply identifying what it is, you can immediately see where content will have the biggest impact on your business, and how to focus your efforts.
Don’t you just love it when a plan comes together?!
So there you have it – everything you need to start securing a solid pipeline for 2021. But as always, if you have questions please shout – I’m always here when you need me.
Thanks
Alice
Read more about content strategy on the blog…
3 ways to create a strong competitive differentiator
So what do you want to be famous for?
A simple enough question, but the answer might not be what immediately springs to mind.
Read More5 reasons we struggle to build 3x pipeline coverage…and how to overcome them
It was about a year ago when I was sat in Newbury town centre having coffee with an old boss when he said to me:
“There are always 3 things on a CEO’s mind – time, team and money.”
At the time I thought, “Surely there’s more?”. But when you investigate the pains a business feels, it always points back to one of these 3 core challenges.
Read MoreHow can I increase my pipeline on a limited budget?
I may be shouted at for this next statement: pipeline is the responsibility of marketing.
I’ve worked in, and led, several marketing departments and we get a bad reputation for doing ridiculously fluffy stuff or just ‘colouring in’. The reality is that marketing is accountable for 2 things:
- Brand awareness
- Pipeline