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A few weeks ago I hosted the incredible Twitter chat #ContentClubUK.
One month later, and I find myself back in the hosting seat – this time for the award-winning Freelance Heroes.
I have to admit, Twitter chats have quickly become the highlight of my week.
Because it’s a time of pure indulgence; where I get to spend some guilt-free time on social media, engaging with ‘my people’ – whether content specialists, or the freelance community at large. These people are there to celebrate the highs, and pick me up during the lows. They’re there when I need a sounding board, some advice, or someone to vent at. They are my colleagues – only without any of the office politics and corporate BS that comes with having actual colleagues!
My business is stronger because of this community. And I am a better copywriter because of this community.
Within the freelance community, one of the topics that comes up time and time again is sales and marketing…
Given my background is B2B marketing, and the fact I’ve been working with two mentors recently to refine my sales process, I thought it was a good discussion topic for the night.
At 8pm sharp we kicked off, joined by some die-hard Freelance Heroes who are always present and correct, others who occasionally find time to pop-in and say hello, a few latecomers who had been battling getting their kids into bed, some newbies…and I suspect a few lurkers who were apprehensive about introducing themselves.
The following is a tiny roundup from the night in case you missed it, or are sat there wondering what on Earth a Twitter chat actually is…
1) Everybody should have a ‘value proposition’, i.e. the one thing they do that makes them different/better than everyone else. So what makes you so special?
While some are confident about their abilities…
The dreaded ‘imposter syndrome’ hit others (plus, it always feels really weird to ‘sell’ yourself).
2) What advice would you give to a newbie freelancer on how to generate leads?
Creating that all-important sales pipeline can be so tough, particularly if you’ve never had to go out and engage in sales and marketing tactics before. Here’s what our wonderful #FreelanceHeroes had to say…
And this incredible answer from the master himself…
3) What tactics have you tried for overcoming the freelance ‘feast vs. famine’? And how effective have they been?
This is something that I personally struggle with, and so it’s been the main focus of my business strategy for this year. I find either I’m so busy I could cry, or it suddenly goes so quiet that I want to cry!
And it seems I’m not the only freelancer struggling how to figure out how to secure a steady income:
While others appear to have it nailed:
4) What marketing activities do you undertake to prove your worth to your customers/prospects?
A slightly different slant on the traditional approach to marketing. Assuming you’ve got those leads into your sales funnel, you then need to prove your worth and get those differentiators across to essentially ‘seal the deal’.
Here’s some ideas from our community…
5) What’s the big thing you’d like to achieve in your business before Christmas? And #FreelancerHeroesAssemble – if there’s anything you can do to make the dream come true, speak up!
As I said at the start, the community is a great place to celebrate and share your dreams. Plus, being in a 6,000+ strong freelance community that is so diverse we have people in all sorts of weird and wonderful positions, you never know who’s there to help make that dream come true…
So there we have it…
This week’s #FreelanceHeroes hour wrapped up into the teeniest, tiniest of nutshells. Hopefully there was some valuable take-aways for everyone in attendance, from the newbies to more established freelancers. And also things to make people think about their messaging, positioning, target audience… (i.e. basic marketing 101!).
If you missed it, why not hop over to Twitter now and check out the hashtag: #FreelanceHeroes
Otherwise why not join us next Wednesday at 8pm for some more fun…
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As part of the annual event, #FreelanceHeroesDay, attendees have been asked to create and share a piece of content about what being freelance means to them. So here’s mine…Read More
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