Posts in Fabulous freelancers

Say hello to…Dave Smyth, web designer and developer

Did you know…94% of first impressions relate to your site’s web design[1]?

And guess what…

You have precisely 0.05 seconds before your visitor is going to decide whether they like your site or not[2].

Investing in a website is one of the best things you can do for your brand and your pipeline. Three-quarters of us admit to making credibility judgements based on a company’s website design[3]. So ensuring that yours comes across as professional, while showcasing your brand personality, is a sure-fire way of catching your audiences’ attention and hooking them in.

But then what?

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Say hello to…Kat Dooney, social media consultant

Does social media actually generate leads? Or is it the ultimate procrastination tool?!

I’ll be the first to admit that I spend far too much time on Twitter. It’s so easy to emerge myself in that world, lost in a thread, engaged in a weekly Twitter chat or off on a tangent reading someone’s latest post after clicking on a link.

But isn’t that the point of social media?

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Say hello to…Emma Busby, licenced Insights practitioner

Arguably, your people are your biggest asset. Without them, nothing would happen – or it would certainly make your life far busier and more stressful. It’s true that ‘people buy from people’ – your people. And when you’re looking for that elusive ‘USP’, the reality is that the one thing you possess that no-one else does is your people.

You’ve hired some really smart people who are capable of making your vision a reality. But those people need to be happy at work if they’re to perform to the best of their abilities.

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Say hello to…Susanne Wakefield, virtual assistant

Are you busy? I know I am. That’s why I hired Susanne as my VA. At the time I thought it was highly indulgent but now I don’t know how I coped without her.

See, we’re all busy, all of the time. But as Susanne so beautifully explains, just because we’re busy doesn’t mean we’re being productive. And that’s such an important point. As leaders, we’re supposed to set the vision for the company and then employ the right people with the specialist skills to get the job done – just because it’s our company, doesn’t mean we need to do everything (and I say that as a company of 1!).

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