Headlines. They may only be a few simple words but they’re the thing I find hardest to write.
Why?
Because there’s so much resting on them. If your headline doesn’t promise your reader that the content will be interesting/useful/relevant to them, that content isn’t going to be read.
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I was hacked. It was December 2019 and I was copied into an email from a client that was forwarded onto their finance department, requesting immediate payment for a late invoice. Given I’d only invoiced a few days previously and my terms are 14 days, I knew this was odd…
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I hate email marketing. I feel like it’s a spammy way to generate leads, it comes across as shouting to the masses and is essentially lazy marketing because you’re ‘throwing spaghetti at the wall to see what sticks’.
But I’ve decided to start my own email newsletter.
Why?
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When it comes to the writing process, I don’t think there’s one ‘perfect’ way – I don’t believe that any professional writer would say:
“If you follow these x steps, you’ll produce the perfect piece of copy every time.”
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