Posts in Copywriting

#ContentClubUK roundup

#ContentClubUK has quickly become my highlight of the week; for 30 minutes our content community comes together to share their advice and experience, learning from each other and helping each other to become the best we can possibly be. This week, I hosted…

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The Pratfall Effect

Attending a webinar with Richard Shotton, he talked about a thought-provoking technique called ‘The Pratfall Effect’. Concerned with the idea that brands become more attractive when they admit a weakness, it’s definitely made me think…

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