Posts in Branding

Bake your brand to prove your worth

Q: What’s the 1x thing that makes your marketing about 100x easier?

A: your brand.

Bake a strong brand into the foundations of your business and it flows through everything you do, helping to:

  • Make it simpler to articulate what you do.
  • Quickly demonstrate the value you add.
  • Make lead generation easier!

Check you have the basics in place with:
The Little Book of…Baking a Brand

Beyond the basics…

It’s one thing to look good…
It’s another to sound great…
But you want to help your audience visualise their world with you in it.

Elevate your brand by ensuring your core values, differentiators and reason for being flow through every touch point. Do this by investing time to develop a messaging framework:

Download messaging framework template

It’s a great exercise to perform with your leadership team to get everyone aligned behind your brand:
Download the questions to get started

Your brand isn’t built in a day…

And it isn’t created by one person either – it’s a collaborative effort. The best results are achieved by entrusting your vision to the specialists who know how to translate it into tangible value for your audience.

Bhavini Lakhani can help you to look good. She’s a graphic designer that purposefully breaks all the rules to create striking and impactful design.
Say hello to Bhavini…

Sara Donaldson can help you to sound great. She helps brands to tell their stories – without stressing about commas!
Say hello to Sara…

Good luck!

Branding is one of the most valuable assets your business owns – and it’s the perfect excuse to have some fun, show your personality and stand out for all the right reasons.

As always, my inbox is open if you have any questions or need some help.

Read more about branding on the blog…

Say hello to…Sara Donaldson, editor, copywriter and creator of brand books and editorial guides

“Helo! For this months’ newsletter I’ve interviewed to fabulous freelancers.”

First impressions matter. So did you shudder at the missing ‘l’, cringe at the misused apostrophe, or was it the wrong ‘to’ that hit you hardest? What’s your first impression of me? And how does it make you feel about my ability as a copywriter?

Spelling, punctuation and grammar (SPaG) is never a ‘nice to have’, it’s essential for you to come across as credible, for your business to maintain its professionalism and for your communications to be clear and free of any misunderstandings.

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Say hello to…Bhavini Lakhani, graphic designer

What makes a brand?

To the uninitiated, it’s ‘just’ a logo – a cute little icon that people associate with your company. But a brand is so much more than that…

A brand encompasses everything about your company. Every time someone encounters your company and your people, they’re forming an opinion about your brand and judging whether they want to engage with you. Therefore, you need to ensure that regardless of whether someone finds you on your website, on social media, in a magazine or in person at an event, they have the same experience.

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