The Little Book of…Baking a Brand is 31-pages that help you bake a strong brand into the foundations of your business…Read More
Forget about work and enjoy this family Christmas quiz — 56x questions spread across 7x rounds. Merry Christmas!Read More
Q: What’s the 1x thing that makes your marketing about 100x easier?
A: your brand.
Bake a strong brand into the foundations of your business and it flows through everything you do, helping to:
- Make it simpler to articulate what you do.
- Quickly demonstrate the value you add.
- Make lead generation easier!
Check you have the basics in place with:
The Little Book of…Baking a Brand
Beyond the basics…
It’s one thing to look good…
It’s another to sound great…
But you want to help your audience visualise their world with you in it.
Elevate your brand by ensuring your core values, differentiators and reason for being flow through every touch point. Do this by investing time to develop a messaging framework:
Download messaging framework template
It’s a great exercise to perform with your leadership team to get everyone aligned behind your brand:
Download the questions to get started
Your brand isn’t built in a day…
And it isn’t created by one person either – it’s a collaborative effort. The best results are achieved by entrusting your vision to the specialists who know how to translate it into tangible value for your audience.
Bhavini Lakhani can help you to look good. She’s a graphic designer that purposefully breaks all the rules to create striking and impactful design.
Say hello to Bhavini…
Sara Donaldson can help you to sound great. She helps brands to tell their stories – without stressing about commas!
Say hello to Sara…
Branding is one of the most valuable assets your business owns – and it’s the perfect excuse to have some fun, show your personality and stand out for all the right reasons.
As always, my inbox is open if you have any questions or need some help.
“Helo! For this months’ newsletter I’ve interviewed to fabulous freelancers.”
First impressions matter. So did you shudder at the missing ‘l’, cringe at the misused apostrophe, or was it the wrong ‘to’ that hit you hardest? What’s your first impression of me? And how does it make you feel about my ability as a copywriter?
Spelling, punctuation and grammar (SPaG) is never a ‘nice to have’, it’s essential for you to come across as credible, for your business to maintain its professionalism and for your communications to be clear and free of any misunderstandings.Read More
What makes a brand?
To the uninitiated, it’s ‘just’ a logo – a cute little icon that people associate with your company. But a brand is so much more than that…
A brand encompasses everything about your company. Every time someone encounters your company and your people, they’re forming an opinion about your brand and judging whether they want to engage with you. Therefore, you need to ensure that regardless of whether someone finds you on your website, on social media, in a magazine or in person at an event, they have the same experience.Read More
I’ve always known that brand was important. But it wasn’t until I’d worked for 5x years as me, and then 1x year under a brand, that I realised the value it delivers.Read More
By learning the lessons from these 4 brand failures, you can create a strong brand that shines for all the right reasons…Read More
With these 11 ingredients, you can bake a brand that’s strong and delivers more value to your audience (and your bottom line!)…Read More
We are inherently motivated by ‘loss aversion’ rather than ‘potential gains’. Which is unfortunate because it paves the way for excessive scaremongering, where companies are trying to encourage their customers to buy based on fear.Read More