Since graduating back in 2006, I’ve carved a career working with small IT and tech businesses. During this time I’ve clocked up a lot of experience trying and testing different marketing techniques, content and strategies to see what works well – and the things that should outright be avoided at all costs!Read More
When it comes to the writing process, I don’t think there’s one ‘perfect’ way – I don’t believe that any professional writer would say:
“If you follow these x steps, you’ll produce the perfect piece of copy every time.”Read More
Repurposing blog content is one of the most valuable marketing tactics at your disposal. As well as being an effective way of generating inbound leads, it gives you the ability to personalise your content and the freedom to write on a multitude of subjects from various angles.Read More
Whether you’re looking to reinvigorate your content with something a little more inspirational, secure a drip feed of leads for your sales team, or reposition yourself to take advantage of a new opportunity, I’m happy to evaluate your current blog and give you some ideas.Read More
To help answer this question I thought it might be helpful to look at why I’ve seen blogs fail in the past and what we can learn from these mistakes…Read More
Boosting your blog SEO is essential to increase your online presence. Now, I am not an SEO specialist – if you want one of those, I know some far more qualified people and am more than happy to make introductions. But the following are some simple, non-techie tips and tricks I’ve picked up along the way that can help give your content a little bit of a boost online…Read More
I don’t religiously follow specific blogs because I don’t want to narrow my field of vision and miss amazing content that’s being produced and shared within our community. But, there are certain people within the community doing wonderful things to support freelancers and promote best-practice around copywriting and content marketing…Read More
Why are you blogging in the first place?
There’s no point creating content for content’s sake – that’s never going to add value to your business. Before you started writing your blog, you should have determined why you thought you needed one in the first place and what return it would need to give to your business in order to be successful.Read More
We’ve all been there. You know you need to create an interesting, useful and compelling blog, but your mind’s drawing a blank. No matter how hard you try, you can’t think of a single thing to write about.
Never fear! I’ve got you covered.Read More
All that lovely blog content needs a good home. The following is in no way an exhaustive list, but they’re channels I’ve found that work for my business, and will hopefully spark some ideas to help you with yours…Read More