In this month’s issue: ‘3-months to +175% more views’, ‘blogging cheat sheet’, and ‘The Little Book of…B2B Blogging’…Read More
Blogging isn’t just about promoting yourself – it serves a strategic purpose too…Read More
Every blog can do with an injection of excitement at some point. Here are some ideas…Read More
Headlines. They may only be a few simple words but they’re the thing I find hardest to write.
Because there’s so much resting on them. If your headline doesn’t promise your reader that the content will be interesting/useful/relevant to them, that content isn’t going to be read.Read More
If you’re wondering how to increase conversions, these are some simple ideas to help you get creative with your blog…Read More
The Little Book of…B2B Blogging is 78-pages filled with hints, tips, tricks and ideas for how to get your blog content harder for you, so you can generate a drip feed of leads for your business…Read More
You only need to get them to read the second sentence. These 3x copywriting techniques can help…Read More
Marketing is responsible for building the pipeline, which sales then convert and close. And yet so often sales is out on its own trying to win the big deals, leaving marketing to sit indulging in ‘fluffy’ things.
When sales and marketing aren’t in alignment, it puts the business at a serious disadvantage:
- The sales team lacks the pipeline it desperately needs to go after.
- The business lacks the feedback mechanism to know what the market is after and therefore how to position your product/service.
- And considering that just 1 in 10 companies is prepared to sit face-to-face with a member of your sales team, you need another way to talk to your audience.
So what’s the difference? In essence we’re looking at taking existing content and turning it into something different to give it a new lease of life. And while respinning, repurposing, reforming, republishing content may all sound like the same thing, there are subtle differences that when employed correctly can have a big impact on your marketing efforts.Read More
Like most parents, I’ve experienced the joy of home schooling this year. And when I say ‘joy’ I really do mean ‘joy’. I’ll admit, when I first learned that I would be extending my professional remit to include the role of teacher, it was overwhelming and the panic set in a bit…Read More