So what’s the difference? In essence we’re looking at taking existing content and turning it into something different to give it a new lease of life. And while respinning, repurposing, reforming, republishing content may all sound like the same thing, there are subtle differences that when employed correctly can have a big impact on your marketing efforts.Read More
Like most parents, I’ve experienced the joy of home schooling this year. And when I say ‘joy’ I really do mean ‘joy’. I’ll admit, when I first learned that I would be extending my professional remit to include the role of teacher, it was overwhelming and the panic set in a bit…Read More
Absolutely nothing – they’re both completely meaningless words and yet I see countless IT and tech companies, intent on stuffing them into their copy at every opportune moment.
I remember being at university, sat in the dimly lit lecture theatre as my tutor delivered a class on strategic marketing management. He shared this little nugget with us:
“You should use the word ‘solution’ whenever you can because it can mean anything.”Read More
To update? Or not to update? It’s a tricky one…
Depending on the subject matter and when you published it, the blog could be very out-of-date, which isn’t delivering value to your audience. However, that blog is still working very hard in terms of SEO, helping you to be found online.Read More
In the past I’ve worked with many clients who have found the briefing process a bit daunting because they don’t know what to expect – usually because they’re used to doing their own marketing and this is the first time they’ve had to brief anyone.Read More
I never enjoyed English at school. In fact, it was one of my least favourite subjects – right behind geography (which I was advised not to continue at GCSE-level) and history (which baffled me with its left wing / right wing, remember 101 different political leaders and their hugely complex manifestos).
And it didn’t help that my teacher was less than encouraging.
Sure, she adored my best friend, who was that annoyingly gifted child who ‘got’ everything and never had to try in order to achieve straight A* grades. But me – a straight B student, who literally put blood, sweat and tears into every single assignment and examination – she just wasn’t bothered.
And the nail in the coffin…Read More
Step 1: define its purpose
Before you start building a content strategy for you blog, you need to determine its purpose – what do you need it to achieve?
For example: within my business, I want to be able to demonstrate that I have ‘skin in the game’, that I’m not just telling people to blog and blog regularly, but that I actually do it too. I also want to be able show I’m a credible copywriter and that I can actually do what I say I can do. And to prove my worth.Read More
The following are my 10 top tips for editing content…
Just write. Get your first draft down, if you edit as you go along you’ll get lost in the words.Read More
Since graduating back in 2006, I’ve carved a career working with small IT and tech businesses. During this time I’ve clocked up a lot of experience trying and testing different marketing techniques, content and strategies to see what works well – and the things that should outright be avoided at all costs!Read More