Posts in Blogging

Ideas for repurposing blog content

Repurposing blog content is one of the most valuable marketing tactics at your disposal. As well as being an effective way of generating inbound leads, it gives you the ability to personalise your content and the freedom to write on a multitude of subjects from various angles.

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5 blog SEO basics

Boosting your blog SEO is essential to increase your online presence. Now, I am not an SEO specialist – if you want one of those, I know some far more qualified people and am more than happy to make introductions. But the following are some simple, non-techie tips and tricks I’ve picked up along the way that can help give your content a little bit of a boost online…

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Do you follow any blogs regularly?

I don’t religiously follow specific blogs because I don’t want to narrow my field of vision and miss amazing content that’s being produced and shared within our community. But, there are certain people within the community doing wonderful things to support freelancers and promote best-practice around copywriting and content marketing…

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How should I measure my blog success?

Why are you blogging in the first place?

There’s no point creating content for content’s sake – that’s never going to add value to your business. Before you started writing your blog, you should have determined why you thought you needed one in the first place and what return it would need to give to your business in order to be successful.

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A blogging cheat sheet

We’ve all been there. You know you need to create an interesting, useful and compelling blog, but your mind’s drawing a blank. No matter how hard you try, you can’t think of a single thing to write about.

Never fear! I’ve got you covered.

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