Arguably, every piece of content you create should involve some form of thought leadership – otherwise what’s the point? You’re simply regurgitating someone else’s work.Read More
Your sales strategy will comprise 2 things:
- The ‘low hanging fruit’, ‘quick wins’ or other jargony phrase that means sales today.
- The long game, aka establishing the mechanisms that deliver a steady drip feed of leads that sustain your business for tomorrow.
Thought leadership content falls into the latter category because it should form part of a broader campaign that builds momentum around a particular topic/trend/idea/product/service.Read More
It creates a strong brand
Nearly half (46%) of business owners have invested in publishing books or thought leadership content. That’s because it’s great for building a strong brand since it demonstrates that you have something of value to share with your audience, whether exploring new ideas/trends, sharing best practice or attempting to challenge the status quo with new thinking.
Thought leadership helps you to communicate more clearly, challenges the way your customers think, and uses research, data and industry insights to back up your position and enforce your credibility.Read More
Yes! I have a lot of experience of writing white papers!!
Arguably, in the IT and tech world, white papers are the most important assets you can create, effective at positioning you as a thought leader because they detail elements of your skills, knowledge and experience…
And they’re great for lead generation.Read More
Step 1: define its purpose
Before you start building a content strategy for you blog, you need to determine its purpose – what do you need it to achieve?
For example: within my business, I want to be able to demonstrate that I have ‘skin in the game’, that I’m not just telling people to blog and blog regularly, but that I actually do it too. I also want to be able show I’m a credible copywriter and that I can actually do what I say I can do. And to prove my worth.Read More
Thought leadership. A bit of a marketing buzz word, because who doesn’t want to be seen as a thought leader? I can’t imagine you sit in your board meetings saying:
“Oh yes, the best way to achieve 3x coverage for our pipeline is being a sheep and following what our competition is doing.”
Or maybe you do? In which case that’s going to cause you much bigger problems.Read More
The following are my 10 top tips for editing content…
Just write. Get your first draft down, if you edit as you go along you’ll get lost in the words.Read More
Whenever you see a gorgeous pair of glittery heels upon my feet, you can be sure that they’re from my favourite shoe brand in the world. Chances are, my bag is from Irregular Choice too – in particular, my flashing Dumbo masterpiece is perhaps my most favourite possession in the world!Read More
While I do indulge in some social media platforms to promote my business and to help with my continuous professional development, it’s not a service I actively promote.Read More
Approaching your LinkedIn network with a sales mindset is a dangerous thing. Yes, we’re all at work, and yes, we need to sell in order to succeed, but no-one is going to appreciate you turning up and blasting sales messages at them.Read More