Creating good content takes time and effort, You want to get the most out of your investment, which is why repurposing content is one of the most valuable marketing tactics at your disposal. As well as being an effective way of generating inbound leads, it gives you the ability to personalise your content and the freedom to write on a multitude of subjects from various angles.Read More
To update? Or not to update? It’s a tricky one…
Depending on the subject matter and when you published it, the blog could be very out-of-date, which isn’t delivering value to your audience. However, that blog is still working very hard in terms of SEO, helping you to be found online.Read More
I may be shouted at for this next statement: pipeline is the responsibility of marketing.
I’ve worked in, and led, several marketing departments and we get a bad reputation for doing ridiculously fluffy stuff or just ‘colouring in’. The reality is that marketing is accountable for 2 things:
- Brand awareness
Sales has always terrified me. And while I have been given sales training in the past, it’s something I try to avoid wherever possible – instead opting for an ‘au natural’ approach.Read More
In the past I’ve worked with many clients who have found the briefing process a bit daunting because they don’t know what to expect – usually because they’re used to doing their own marketing and this is the first time they’ve had to brief anyone.Read More
After 14 years of B2B marketing within the world of IT and tech, I’m finally very happy and content fulfilling my passion in life – copywriting.
Since studying my A Levels, I’ve always been fascinated with business, specifically how to set up and grow a business. After having my first son back in 2014, I decided there was no better time to set up my own company in order to achieve the perfect balance of time to be a mummy, and time to focus on a work I adore.
But I’ve skipped a few years there…Read More
When I started my career, I’d never heard the term ‘subject matter expert’ before. I guess it’s one of those lovely business jargon phrases that means everything and nothing.
And then working for a marketing communications agency I was suddenly exposed to plethora of specialists who had crazy in-depth knowledge in a particular area…Read More
To gate? Or not to gate? That is the question…
Should we force the audience to provide their personal data in exchange for our valuable content so that we can follow up? Or should we give it freely and wait for the reader to contact us if the need arises?Read More
A white paper is a technical document, rather than a promotional one, so it should help to educate your audience on a specific issue and present recommendations for helping them to address that issue.Read More
Thought leadership content is great for sharing your skills, knowledge and experience with your niche. And this longer-form copy, such as white papers, guides and reports, is highly valued by senior decision makers.Read More