Posts in Ask Alice Anything

What are the main steps involved in the process of building a content strategy for your blog?

Step 1: define its purpose

Before you start building a content strategy for you blog, you need to determine its purpose – what do you need it to achieve?

For example: within my business, I want to be able to demonstrate that I have ‘skin in the game’, that I’m not just telling people to blog and blog regularly, but that I actually do it too. I also want to be able show I’m a credible copywriter and that I can actually do what I say I can do. And to prove my worth.

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What is thought leadership content?

Thought leadership. A bit of a marketing buzz word, because who doesn’t want to be seen as a thought leader? I can’t imagine you sit in your board meetings saying:

“Oh yes, the best way to achieve 3x coverage for our pipeline is being a sheep and following what our competition is doing.”

Or maybe you do? In which case that’s going to cause you much bigger problems.

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How do you find the time to blog regularly?

I don’t think it’s about ‘finding’ the time, it’s about prioritising the time.

Many years ago, I worked for a PR and marketing communications agency. One of my responsibilities was time tracking, because in order to be profitable we could only afford to spend a certain number of hours on each client.

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If you could work with anyone, who would it be?

I have some incredible clients that give me varied and interesting work, covering everything from data centre technologies, to cloud, data and cyber security. I know other copywriters that work for big shiny brands, which I could be jealous about, but I’m not because I genuinely love what I do. 

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