Posts in Ask Alice Anything

You talk about repurposing white papers, but how does this work in practice?

Creating good content takes time and effort, You want to get the most out of your investment, which is why repurposing content is one of the most valuable marketing tactics at your disposal. As well as being an effective way of generating inbound leads, it gives you the ability to personalise your content and the freedom to write on a multitude of subjects from various angles.

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Should I update my existing blogs?

To update? Or not to update? It’s a tricky one…

Depending on the subject matter and when you published it, the blog could be very out-of-date, which isn’t delivering value to your audience. However, that blog is still working very hard in terms of SEO, helping you to be found online.

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What’s your story?

After 14 years of B2B marketing within the world of IT and tech, I’m finally very happy and content fulfilling my passion in life – copywriting.

Since studying my A Levels, I’ve always been fascinated with business, specifically how to set up and grow a business. After having my first son back in 2014, I decided there was no better time to set up my own company in order to achieve the perfect balance of time to be a mummy, and time to focus on a work I adore.

But I’ve skipped a few years there…

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What makes a good subject matter expert?

When I started my career, I’d never heard the term ‘subject matter expert’ before. I guess it’s one of those lovely business jargon phrases that means everything and nothing.

And then working for a marketing communications agency I was suddenly exposed to plethora of specialists who had crazy in-depth knowledge in a particular area…

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