Step 1: define its purpose
Before you start building a content strategy for you blog, you need to determine its purpose – what do you need it to achieve?
For example: within my business, I want to be able to demonstrate that I have ‘skin in the game’, that I’m not just telling people to blog and blog regularly, but that I actually do it too. I also want to be able show I’m a credible copywriter and that I can actually do what I say I can do. And to prove my worth.Read More