Repurposing events into white papers
In June 2023 I launched ‘Chapter 1: B2B tech’ in the Wonderful World of Words. It is a non-profit initiative that creates original, community generated thought leadership from the industry’s masters – who have ‘been there’, ‘done that’ (and probably wrote the slogan on the t-shirt!).
Every quarter the wordsmiths come together to discuss what stops content from converting, along with techniques that marketers can use to overcome those barriers.
Following the discussion, I distil the key takeaway messages, perform deep research to explore the business impact and evidence opinions, and repurpose the roundtable into a white paper, which is published and shared online.
To read this white paper in full, and see other examples, please visit the Wonderful World of Words…