Once upon a time I spent 6 months crafting a content strategy package that neatly wrapped up years’ worth of experience into a tight little fee and presented my clients with a practical plan for them to implement for the good of their business…
And there lay the problem.
Everyone who bought this package then wanted me to deliver the work, which in some ways was amazing as I got to write lots of lovely articles, blogs, case studies and guides, but in other ways was the biggest professional mistake I’ve made – at one point I found myself in a situation where I was a full-time marketing manager for two companies and looking after several other clients when I was only working 3 days a week, and then being a full-time mummy to my boys.
It broke me.
So I scrapped the package and now offer the advice for free.
Sounds crazy? It’s really not…
You could ask me to write a one-off case study, which I’d be more than happy to do, and you’d end up with a wonderful marketing asset. But sat alone on your website, that case study doesn’t do a lot. I want you to realise its true value, so I’m more than happy to share my thoughts on how you can make it work harder for you.
Similarly, you could ask me to write a blog, but it’s never going to be as powerful or deliver the same result as a series on a particular topic. Therefore, I’m happy to share ideas and help you plan the content that will form part of a broader marketing campaign.
I love strategy, and I’ve been doing it a long time, but I have a habit of taking on too much because when you’ve paid for that strategy, I feel obligated to then execute it. But that’s not good for me because I don’t have the time to dedicate to you alone, and it’s not good for you, because there are far more talented marketers out there that you’ll miss out on working with.
If you choose to work with me, I will absolutely support you with your content strategy and share my experience and tools, but I’m not going to charge you or come up with a professional documented plan. If that’s what you’re after, I’m more than happy to make introductions to some far more qualified freelancers that can help.